Did you know there are SEO mistakes that are affecting your search engine rankings? The problem might be anywhere, Meta tags, page speed, or the duplicate content. As per a research, if there are errors with these three elements, your search engine ranking is definitely at risk. In the year...

Google has been trying a new feature for a long time and it seems that it has already started working on the search results. The new feature is going to allow Google My Business pages to publish the offers directly to search results. This new feature is built into Google...

Did you know landing pages could make or break your website? If you do not know yet, we would like to tell you that the landing pages are the lifelines to your website today. If you are truly looking to gather good traffic for your website, you need to latch...

Machine learning is the future of Google search and Google is paying a great deal of attention towards it. The supply of data by Google in increasing at a fast pace and the use of machine learning is going to improve only in the time to come. The present scenario...

Recently it has been discovered that Google is not supporting its meta news keywords tag. And the company is nor supporting it for several months. This news was not known until a twitter conversation between Joost de Valk of Yoast and John Mueller of Google was exchanged recently. About the...

For small-to-medium businesses, this has been the most frequently asked question. As you need a  multi-faceted approach to search marketing, your brand needs a strong organic foundation that can build and enhanced with pay-per-click (PPC) campaigns. So, your website should show the implementation of general SEO best practices. Your brand...

Some companies think about managing in-house PPC campaigns, mostly because they think it will help them cut costs. While the option seems to be attractive, but there are certain advantages offered by an agency when it comes to making the most out of an AdWords account. An agency carries a...

In February 2011, Google Panda update targeted spam and low- quality content to enhance search reliability. In 2018, it is expected of Google to keep giving relevance to content higher priority as a ranking factor. As 20% of the mobile search requests are the voice and as the voice search...

For the sake of local search results, Google brought Pigeon Update – one of Google’s biggest-impact algorithm update. The effect of this update was felt by local businesses in relation to their website’s analytics data. In terms of searching for local businesses and their information, Google users got a different...

Before Black Friday, Google made some exciting new announcements for AdWords advertisers. AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without...