Digital marketing has transformed the life of marketers worldwide. Earlier, these marketers relied on traditional advertising techniques to convert prospective buyers into customers, but now the marketers have unleashed a huge weapon called a lead generation. Let’s understand what lead generation marketing is and how it evolved and what the benefits of it!
What is Lead Generation?
Lead Generation is a marketing process through which the company converts and nurtures the business leads through the landing pages. If we look into the statistics, we come to know that 96% of the visitors visit the website without an intention to buy something. But with a focused lead generation marketing strategy, you can convert them into the buyers. The data further reveals that if the marketer is experienced in lead generation, the company sales can be increased by 50%, coupled with a 33% reduction in the cost.
Evolution of Lead Generation Marketing
In the old era, when the information was scarce, the concept of lead generation was limited to searching the names of potential buyers, and then it was passed to the sales agent. The buyers had to talk to the sales representatives even in the early stages of the buying process. But now it has transformed. Today, the buyers can research online through social media and other online platforms about the product before even speaking to the sales representative. So, the business needs to build their online presence.
Benefits of Lead Generation Marketing
Lead generation marketing offers several benefits to both buyers and sellers. The buyers can find out the information about the products and services that they are searching for, and it allows the seller to showcase their products with sue permission. In this way, the seller can target the right customers, and conversion rates improve drastically as compared to cold contacts.
Lead generation marketing has become a useful tool for the business because it enables them
1· Determine the right price at which the product can be sold.
2· Effectively target the right customer
3· The business can select the right geographic area where the business can start its expansion plans
4· The business can pay only for the leads that are received by them.
5· Lead generation marketing is a good idea because every business wants to expand itself, and for that, it needs customers and to get those they need to tap the market potential and gain the customer’s attention. This is where Lead Generation comes into the picture. The sales team convert the leads into the customers. With the evolution of advanced technology, the business intelligence software can track consumer trends, and this further helps in lead generation.
6· It is the best way to improve return on investment and expand your subscriber’s list. You can set aside a budget and see if this kind of technique works for your business or not. The key to being a successful lead generation marketer is to improve on your marketing and sales skills so that the leads that you receive can be easily converted into the buyer.
Tools on how to start with lead generation marketing
As per the statistics,65% of the business considers lead generation marketing as the biggest trouble across the globe. But with the introduction of new-age lead generation marketing tools, the customers have increased dramatically. This has given the business the power to find out the lead that they want and nurture it.
1 Content Marketing
Though the website is the best platform to attract the customers, but not all the customers will visit the website to start their purchase journey. Hence, it is important to establish the relationship wherever they come. The best tool to convert buyers into customers is through content syndication- it is a content marketing strategy through which the seller can engage the customers. You can publish whitepapers, articles, and press releases to reach the audience. It is a great way to reach to the customers. In fact, most of the business believe that content marketing is more effective as compared to traditional marketing tools.
2 E-mail marketing
You may consider this as a product of the bygone era. But it is an effective marketing tool that helps to find the targeted customer. Consider yourself as a customer. The customer not only browses information on the website you can send them directly through an e-mail. All you need to do is to develop high-quality content and send a direct mail to the audience to make them aware of new products and services. The direct mail gives you a chance to directly promote your product and grab the attention of the visitor.
Pay per Click advertising is the best method to garner the leads. In this technique, you can create a budget and showcase your ad on major search engine like Google, Yahoo and Bing. The search engines will show your website as the sponsored content on the top of the page. This is the best way to draw the attention of the users. They can be targeted to generate high-quality leads. The advertisers will include the right keyword phrases for your target market so that your ads are displayed when the query is put on the search engine.
4 Display Ads
5 Social Media Marketing
It is an effective tool to interact with the customers and provide them information about your product. You can channel your information to the targeted audience through different social media handles.
To sign off
Apply these lead generation techniques today and make it a part of your digital marketing campaigns for long term success.