SEO Ranking Factor

In 2017, Reviews Have Been The Most Important Local SEO Ranking Factor

November 16, 2017

Even business with low quality link profiles have ranked well online, thanks to their reviews as they have been the most important ranking factor in local search. As per the annual study of local SEO ranking factors, Local SEO Guide examined more than two hundred factors for over 100,000 local business. They tried to find […]

Google Adword’s Showcase Shopping

Google Adword’s Showcase Shopping: Display Collections of Products at One Place

November 8, 2017

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads also offer an option to […]

AdWords

How You Can Adapt to 3 Recent AdWords?

October 31, 2017

Here’s an update about the 2 new and highly important features of the Google AdWords. Read on to know all that you need to: Changes to the daily budget  – The new budget set up allows close to double than what it was previously to accommodate as well as gain from the variances in the search traffic. Also, even if the budget can now be exceeded, the monthly spend would still be 30x daily budget. what to look for? Days and […]

Google AdWords

Google AdWords Introduces “Days To Conversion” Report For Advertisers.

October 25, 2017

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales cycle. It will provide thorough […]

SEO approach

Top Reasons To Redesign Your SEO Approach

October 16, 2017

SEO is one of the main tools that is used in today’s world for generating traffic towards a website. However, it must be understood that just by taking random SEO approach, one cannot expect optimum results. So, it is safe to say that one has to plan and only then, one can implement SEO designs […]

Blog_Google_Replaces_First click Free

Google Replaces ‘First Click Free’ With ‘Flexible Sampling’

October 9, 2017

  To the delight of most online news publications, Google has rolled back its “First Click Free” program with another program which is being called “Flexible Sampling”. Publishers were not pleased with the earlier program, therefore, the news of this change is warmly welcomed by almost everybody. “First Click Free” was highly debated because it […]

SEO

Top Tips To Ensure Technically Perfect Site For SEO

September 28, 2017

There is no denying the fact that SEO is the backbone of any website, but at the same time, it is essential to understand that managing, building and auditing backlink is one of the most important aspects of SEO. However, every once in a while, there is a new advancement in SEO which makes it […]

SEO

Best Practices That You Must Know If You Use Multiple Sites For SEO

September 20, 2017

For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same. Pros Companies having different brands or a […]

mobile and desktop

Mobile & Desktop SEO: Different Results, Different Content Strategy

September 15, 2017

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the business owners need to formulate […]

SEO

Why Your SEO Goal Is leads And Not Rankings?

September 4, 2017

Every conversation regarding SEO starts with rankings only and people think that SEO is all about getting high rankings. But, this is a misconception, as the new goal of SEO is sales and leads and thus if we consider in that sense, then ranking is pointless. The ranking is an important part though, but you […]

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Even business with low quality link profiles have ranked well online, thanks to their reviews as they have been the most important ranking factor in local search. As per the annual study of local SEO ranking factors, Local SEO Guide examined more than two hundred factors for over 100,000 local business. They tried to find similarities between the well-ranked businesses in Google’s local pack.

SEO_49543

Even with poor link profiles, organic ranking factors for local businesses are still highly interconnected with local ranking factors. A well-ranked business in organic search also ranked well in Google’s local pack. So even without traditional SEO ranking factors, businesses can rank well in local packs.

For a business with reviews on Google My Business page, the ranking was better in local packs. Also in addition to the number of reviews, quality of reviews mattered a lot. A business with a keyword or the name of a city in its reviews on Google My Business pages was found to have better ranking in Google’s local pack.

Local search rankings were found to be unaffected by high-quality link profiles. However, links are still very important for websites. This was evident as businesses that have good link profiles were also ranked well in the search results.

In organic search, it is very important to have a website for ranking. Your rank in organic search makes it more likely for you to rank in local packs. As a conclusion, the study stated that owned assets such as a website must be the highest priority of a business.

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads also offer an option to make choices to the user.

Google Adword’s Showcase Shopping

Now a total selection of products can be showcased in a single ad by the advertiser. As per Google’s research, around 40% of online shoppers use broad terms for their searches. For example, through Showcase Shopping ads, advertisers can show a collection of “Summer Dresses”. This, in turn, provides options for the online shopper to scroll through the selection and make a choice. The shopper can click on his/her selection and view more details related to that particular product.

Last year, Google ran Showcase Shopping ads on trial basis. As per the results of this trial, it has been concluded that users are more likely to engage with a brand that showcases its product through this new ad type. It was found that users retained the name of the brand being advertised through Showcase Shopping ads and later searched for the same.

Overstock.com witnessed 3 times increment in its brand name search through Showcase Shopping Ads. Furthermore, clicks on the site rose by 32% resulting in more sales.

Like AdWords, DoubleClick Search, Kenshoo and Marin are also supporting ShowcaseShopping ads.

AdWordsHere’s an update about the 2 new and highly important features of the Google AdWords. Read on to know all that you need to:

Changes to the daily budget  –

The new budget set up allows close to double than what it was previously to accommodate as well as gain from the variances in the search traffic.

Also, even if the budget can now be exceeded, the monthly spend would still be 30x daily budget.

what to look for?

Days and times that give you relatively poor traffic. Watch your daily spending carefully so that you spend consistently and keeping your goals in mind.

Ad suggestions Beta –

To help improve performance, AdWords takes the current ad and creates a new copy which is capable of better conversions.

The suggested version will be visible to you in the opportunities section.

what to look for?

Carefully monitor the section since the ad copy will automatically go live after 14 days.
If you think that the suggestion is inappropriate, do not hesitate to opt out.

Bid to Outrank the competition –

The automated bid strategy allows the Adwords to set bids that can help you outrank the competitors with use of a helpful metrics.

You can easily access the same with the given steps:

Settings > Bid Strategy
Change bid strategy
Expand drop down
Select Target outranking share
what to look for?

Review the auction insights and all the other analytics to properly determine the competition with respect to PPC and other parameters.
Continually plan and be ready for a strategy shift since the competitors may also be working hard to outrank you.
Conclusion – PPC is ever evolving so all you need to do is stay updated with the latest trends and gain the maximum out of the new releases.

 

Google AdWords

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales cycle. It will provide thorough information about how much time advertisers should wait to analyze sufficient conversion ratio before taking any other kind of optimization steps.

 

Days to Conversion will surely benefit advertisers as they can now wait for an adequate time before making certain decisions about any digital campaign. For example, a customer might click on an advertisement, but may decide to buy that item later due to variety of reasons so, it is important to understand that you will only get the complete picture of your total customer conversions only when you will allow consumers to take their own time before finalizing any buying decisions.

 

Another important benefit that advertisers will get is that this data will help them make important marketing decisions appropriately. For example, they will get a clearer idea of when to begin any promotional campaign, when to run advertisements for remarketing and when they can end any campaign. While days to conversion report can be easily accessed in new Google Adwords, in older version it is under segment option in the sections for a campaign. Also, to maximize the volume of data, Google advice to set the range period to at least 30 days in both current and new AdWords interface.

SEO is one of the main tools that is used in today’s world for generating traffic towards a website. However, it must be understood that just by taking random SEO approach, one cannot expect optimum results. So, it is safe to say that one has to plan and only then, one can implement SEO designs for successful outcomes. An important thing that you must know is that you might be using an SEO design which was perfect earlier, but it is outdated now, thereby making it totally ineffective. A good SEO approach should be adjusted from time to time or as per requirements.

SEO approach

  • Earlier it was believed that stuffing content with keywords is perfect for SEO, but taking this approach nowadays will affect the number of hits generated.

 

  • Writing keywords in the title was a trend before, but now it is advised that your title should only describe the content of article rather than focusing on keywords.

 

  • Paid link building was seen as one of the most effective approaches in SEO, but now you must keep in mind that to achieve best results, you must acquire a link that is of high quality and topically relevant, instead of getting random links.

 

  • Press releases were used in high frequency to increase traffic towards a website, but doing this might not help you these days. Therefore, you must ensure that press releases are done only when you actually have something that is newsworthy.

 

  • You need to stop using copied or spun content and rely on genuine and unique ones.

 

  • Now, most people use internet on their mobile therefore, you must optimize your content for mobile users.

 

To the delight of most online news publications, Google has rolled back its “First Click Free” program with another program which is being called “Flexible Sampling”. Publishers were not pleased with the earlier program, therefore, the news of this change is warmly welcomed by almost everybody. “First Click Free” was highly debated because it didn’t let publications to support themselves with advertising. However, after the change, now publishers can monitor and control the articles they want to make available to searchers before prompting for subscription or directing them to the paywall.

Blog_Google_Replaces_First click Free
Although the change has given more flexibility to publishers, at the same time, Google has advised that some content should be made available for free in search results. Also, Google has suggested publishers take any of the two types of recommended sampling methods.

  • Publisher can make some part of an article available for free and for further reading, one has to subscribe or pay.
  • Publishers can also allot certain quota of free articles per user before asking consumers to subscribe.

For subscription optimization, Google will identify and figure out consumers who are likely to subscribe. However, for successful optimization implementation, Google will require publishers to share profiles of their audiences and accordingly it will seek out for a similar type of consumers. It is also making template type standardized checkout flow for easy subscription process, which publishers can adopt, modify or ignore, according to their requirements.
Although organic results will not be affected, Google will show the content of a given publisher in a box and on the top of the people who have already subscribed it.

There is no denying the fact that SEO is the backbone of any website, but at the same time, it is essential to understand that managing, building and auditing backlink is one of the most important aspects of SEO. However, every once in a while, there is a new advancement in SEO which makes it critical for the website managers to ensure that their site is technically perfect otherwise, they won’t get most of the benefits from SEO.

SEO

  • The first point that requires your consideration is your sitemap. You must ensure that it is error-free and up-to-date. You also have to make sure that the sitemap is registered in the Google’s search console and it is as concise as possible because complex sitemap is often neglected by Google.
  • You have to constantly check and monitor indexing done by search engines and review appropriately.
    You need to figure out whether or not the links to and within your website are easily discoverable for search engine spiders and are followed by the same.
  • Some pages of your website which are not linked internally are also called orphan pages. You must view these orphan pages and tag them for monitoring reasons.
  • You need to look at the crawl budget i.e. how many of your site’s pages search engine crawls during a certain period and after that, you must try to boost your crawl budget.
  • In this day and age, it is important that your website is mobile friendly.
  • Conduct regular checks and refine speed of your page.
  • If your site is using HTTPS, then check and improve the same regularly.
  • After reviewing and improving your site, ask Google to re-crawl your website.

For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same.

SEO

Pros

Companies having different brands or a variety of products/service offerings can greatly benefit from multiple sites.
For niche markets, if there is not too much competition, then multiple sites can help you achieve more recognition among potential customers. Your company will be more visible on google thereby, increasing brand awareness.
It may seem odd, but duplicate content is of great help sometimes. It is most beneficial in case of retailing as you can market or sell similar products on more than one website.

Cons

The biggest disadvantage of using multiple sites is that you have to split link authority between them. This can prove disastrous when in competitive businesses where several companies are fighting over the same type of keywords.
Another drawback is that for using multiple sites efficiently, you need to brand all of your sites and perform social media optimization for each site.
Best practices
If you are selling same product through different sites, then it is better that you link these sites. Doing this will not only ensure less maintenance but also can lessen the cost.
You should not replicate websites exactly and instead, you must ensure that most of the content in each website is original.
So, it is safe to say that you can use multiple websites for SEO, but at the same time, you must understand that there are certain things that you need to ensure.

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the business owners need to formulate content strategies according to the use of the customers.

mobile and desktop

Let’s check out the content strategies for mobile first search:

  1. Perform keyword research for mobile devices: on mobile devices, voice search has become very common and thus, the keyword for desktop search is different from the one used on the mobile phones. You need to understand the difference between both of them and identify all the possible keywords that the people might use on mobile phones.
  2. Do consider the implementation of AMP wherever applicable: the speed on various devices is a very important factor and even Google considers it while ranking your site. Google has committed to enhance the speed of the page and thus beta updates with much stronger AMP flow-fixing have been released. You must know the potential benefits of the AMP and should bring them in order to mark up specific pages.
  3. You must review the content on the site in order to ensure that it is mobile-friendly: the content which is there on your site must be easily readable and play smoothly on the mobile devices. Like if there is any info graphic with the image on your site, then it must be able to resize automatically as per the size of the screen.

Mobiles are the first option for all the users when it comes to surfing, so you must focus on the mobile users first.

 

Every conversation regarding SEO starts with rankings only and people think that SEO is all about getting high rankings. But, this is a misconception, as the new goal of SEO is sales and leads and thus if we consider in that sense, then ranking is pointless. The ranking is an important part though, but you need to focus on other things too.in order to generate leads and consequent revenue, you need to follow a different approach. You need to think more deeply about the little details, this includes optimizing the meta tags and title tags. By doing this, you can get a better result without even getting a higher rank or without spending more time and money.

SEO

If you ask me if rankings still matter, then I would say yes and no, as it is great to be on the top in the search engine result page, but there are some procedures which can help you outfox the competition. Now, it is not about rankings anymore and you have to focus on sales and leads apart from rankings and clicks. This needs a more of indirect and a long way of thinking, like by increasing traffic you can increase the leads, but this is not an efficient way to get leads. SEO is just a part and if you want your marketing campaign to be successful, then you have to ditch the siloed approach and need to divide your focus into all parts of your marketing strategy. Like the metric that you need to use is Cost Per Sale.