Blog

Google Rolls Out New features In New AdWords Interface For Testing

Before Black Friday, Google made some exciting new announcements for AdWords advertisers. AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without any need to create new … Continue reading “Google Rolls Out New features In New AdWords Interface For Testing”

Google Adword’s Showcase Shopping: Display Collections of Products at One Place

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads also offer an option to … Continue reading “Google Adword’s Showcase Shopping: Display Collections of Products at One Place”

Google AdWords Introduces “Days To Conversion” Report For Advertisers.

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales cycle. It will provide thorough … Continue reading “Google AdWords Introduces “Days To Conversion” Report For Advertisers.”

Google Replaces ‘First Click Free’ With ‘Flexible Sampling’

To the delight of most online news publications, Google has rolled back its “First Click Free” program with another program which is being called “Flexible Sampling”. Publishers were not pleased with the earlier program, therefore, the news of this change is warmly welcomed by almost everybody. “First Click Free” was highly debated because it didn’t … Continue reading “Google Replaces ‘First Click Free’ With ‘Flexible Sampling’”