Engagement refers to the number of times a user interacts with your website, app, or other product. In simple words, you can call engagement as the frequency. The definition may differ for various industries, but for software, apps, and digital media, it holds. Highly engaged users may frequently return to buy and share the product … Continue reading “How to Improve Engagement On Your Website?”
For online businesses to flourish, it needs a broad audience. So, web traffic is essential. With the introduction of e-commerce in the 1990s, web traffic has become a reliable indicator of a website’s popularity. In the current pandemic scenario, where everything is online, traffic gains substantial importance. The importance of brand promotion by boosting web … Continue reading “How to Increase Website Traffic?”
Do you know that a total of 93% of online experiences start with the search engine? Whether users are looking for a product/service to buy, or merely seeking insights on some topic, it all begins with a search engine. If your website doesn’t show up in the search results when the potential customer searches for a query, … Continue reading “What Are the Types of SEO?”
Search engine optimization refers to a process of optimizing your website so that it appears on the first page of the Google search results. Now you might ask why it is so important to rank higher. Well, 75% of the internet users never scroll beyond the first page of search results. That’s why; your business can’t grow … Continue reading “On-page SEO: Best Practices for a New Website “
The first ranking website in Google’s organic results gets an average CTR of 31.7%. Also, the top organic result is ten times more likely to get clicked than a page at number 10 position. These stats clearly show the importance and advantages of ranking first in Google’s search results. As an e-commerce owner, your sales will shoot through … Continue reading “Seven Actionable Steps For An e-Commerce Website To Improve Google Ranking”
Your website is the face of your brand. It’s the first place of interaction with your consumers or clients. And you should know that people make snap judgements. It only takes 0.05 seconds for users to decide whether they want to stay on your site or leave. As a business owner, you need to first invest in … Continue reading “A Guide: How Often Should You Update Your Website?”
There are different ways to visit a website. People get hyperlinks in their emails, instant messenger chats, backlinks on websites and blogs. One of the most familiar ways one can land on a site is by looking up the keywords in a search engine like Google and Bing; this method is handy if the person … Continue reading “What Is Organic Traffic (and How to Increase It)?”
Whenever you start your small business, your focus would be on how to get the first group of customers through the door. Right? How will you get that first group of customers? The simplest and most effective way to get that is through visually appealing, fully functional, and responsive websites. Your website plays a vital … Continue reading “The Difference Between SEO and Google Adwords”
When it comes to judging your website for better or worse, search engines do that based on the company your website keeps. That is the main reason why establishing backlinks with popular and authorized websites plays an essential and prominent role in whether your SEO rank sinks or swims. There is no doubt that the … Continue reading “What is a Backlink, and What Type of Backlinks Does Google Really Prefer?”
These days, we are living in a digital world, so having a website for a business is a necessity, whether you own big or small business. If you have a business but do not have a website, then hire some professional and start building it. As you do not have a website, you are probably … Continue reading “How do I Promote My Website on Search Engines?”
Business sometimes overlooks the benefits that Search Engine Optimization (SEO) provides them. It helps the owners create healthy, efficient, quick, and user-friendly websites. The website content is designed, structured, and written in a way to get a higher rank in the search engines. Good ranks on the first page of search results help bring in … Continue reading “A Complete Guide to All the Benefits of Search Engine Optimization for Your Business”
Ask a marketing executive or an entrepreneur about what they would like the most in the world, and without any doubt, they will probably tell you “MORE CONSUMERS.” As per the study, approximately 61% of marketers say generating traffic and lead to their website is their top challenge. If you are a business owner, you … Continue reading “How Can I Increase Enquiries on My Website?”