SEO

Best Practices That You Must Know If You Use Multiple Sites For SEO

September 20, 2017

For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same. Pros Companies having different brands or a […]

mobile and desktop

Mobile & Desktop SEO: Different Results, Different Content Strategy

September 15, 2017

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the business owners need to formulate […]

SEO

Why Your SEO Goal Is leads And Not Rankings?

September 4, 2017

Every conversation regarding SEO starts with rankings only and people think that SEO is all about getting high rankings. But, this is a misconception, as the new goal of SEO is sales and leads and thus if we consider in that sense, then ranking is pointless. The ranking is an important part though, but you […]

seo-

Top 3 Reasons That Prove How Important SEO Is For Your Company

August 18, 2017

In this day and age when the internet has taken all over the world, there is no denying the fact that SEO is essential for all types of businesses. The importance of SEO is well-known and if you have any doubts over the value of good SEO, then following points are meant just for you. […]

Technical And Non-Technical SEO

Ways To Balance The Technical And Non-Technical SEO

August 11, 2017

Although strategies and tactics differ very much for the non-technical and technical SEO, even the experts feel that it is very difficult to make them work together. Each of them has their own powers, but if they are combined then it can create magic. Non-technical and technical SEO should never be pitted against each other, […]

Google Seminar

Google Seminar Attended By Green Web Media On Sales Master Class!!!

August 5, 2017

Venue – Tango II, Vivanta by Taj, Gurugram Date – 1st and 2nd Aug’17 Green Web Media as an esteemed Google Partner Agency was asked to attend the exclusive event on 1st and 2nd Aug’17 named Google Sales Master Class around 9:30 AM to 4:30 PM. We attended the event with exhilaration in order to […]

Google Instant Search feature

Google Instant Search feature Has Been Dropped By Google!!!

July 28, 2017

Several years after the launch of Google Instant Search, Google is dropping this default feature. Google is doing this in order to bring the searches more in line with the mobile devices. The Google Instant feature was launched in the year 2010 when the leader was Marissa Mayer. According to Marissa, this change was a […]

Google My Business

New Feature Within Google My Business

July 21, 2017

Hardcore google fans, followers, and preachers have a good news on their sleeves now. Google has started a new feature of messaging within Google My Business. Though Google began to test this feature last year in November, it is confirmed and has received a green signal now. It is rolling out to business in the […]

Google My Business

Google Begins Rolling Out Messaging Feature Within Google Business!!!

July 14, 2017

Google is going to roll out a messaging feature to the customers of Google My Business. The customers of Google are noticing the new feature within the Google My Business. Google has begun the testing of this feature in the month of November last year. Now, it has been confirmed by Google that this feature […]

voice search

Voice Search: Why B2B Marketers Need To Pay Attention Now?

July 7, 2017

Nowadays, voice search is being used for various purposes and it wouldn’t be wrong to say that it is also affecting the B2B decision makers. Although voice search is generally discussed in the context of the local and B2C SEO, but now it is being used for more than getting locations, direction and search results. […]

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For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same.

SEO

Pros

Companies having different brands or a variety of products/service offerings can greatly benefit from multiple sites.
For niche markets, if there is not too much competition, then multiple sites can help you achieve more recognition among potential customers. Your company will be more visible on google thereby, increasing brand awareness.
It may seem odd, but duplicate content is of great help sometimes. It is most beneficial in case of retailing as you can market or sell similar products on more than one website.

Cons

The biggest disadvantage of using multiple sites is that you have to split link authority between them. This can prove disastrous when in competitive businesses where several companies are fighting over the same type of keywords.
Another drawback is that for using multiple sites efficiently, you need to brand all of your sites and perform social media optimization for each site.
Best practices
If you are selling same product through different sites, then it is better that you link these sites. Doing this will not only ensure less maintenance but also can lessen the cost.
You should not replicate websites exactly and instead, you must ensure that most of the content in each website is original.
So, it is safe to say that you can use multiple websites for SEO, but at the same time, you must understand that there are certain things that you need to ensure.

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the business owners need to formulate content strategies according to the use of the customers.

mobile and desktop

Let’s check out the content strategies for mobile first search:

  1. Perform keyword research for mobile devices: on mobile devices, voice search has become very common and thus, the keyword for desktop search is different from the one used on the mobile phones. You need to understand the difference between both of them and identify all the possible keywords that the people might use on mobile phones.
  2. Do consider the implementation of AMP wherever applicable: the speed on various devices is a very important factor and even Google considers it while ranking your site. Google has committed to enhance the speed of the page and thus beta updates with much stronger AMP flow-fixing have been released. You must know the potential benefits of the AMP and should bring them in order to mark up specific pages.
  3. You must review the content on the site in order to ensure that it is mobile-friendly: the content which is there on your site must be easily readable and play smoothly on the mobile devices. Like if there is any info graphic with the image on your site, then it must be able to resize automatically as per the size of the screen.

Mobiles are the first option for all the users when it comes to surfing, so you must focus on the mobile users first.

 

Every conversation regarding SEO starts with rankings only and people think that SEO is all about getting high rankings. But, this is a misconception, as the new goal of SEO is sales and leads and thus if we consider in that sense, then ranking is pointless. The ranking is an important part though, but you need to focus on other things too.in order to generate leads and consequent revenue, you need to follow a different approach. You need to think more deeply about the little details, this includes optimizing the meta tags and title tags. By doing this, you can get a better result without even getting a higher rank or without spending more time and money.

SEO

If you ask me if rankings still matter, then I would say yes and no, as it is great to be on the top in the search engine result page, but there are some procedures which can help you outfox the competition. Now, it is not about rankings anymore and you have to focus on sales and leads apart from rankings and clicks. This needs a more of indirect and a long way of thinking, like by increasing traffic you can increase the leads, but this is not an efficient way to get leads. SEO is just a part and if you want your marketing campaign to be successful, then you have to ditch the siloed approach and need to divide your focus into all parts of your marketing strategy. Like the metric that you need to use is Cost Per Sale.

In this day and age when the internet has taken all over the world, there is no denying the fact that SEO is essential for all types of businesses. The importance of SEO is well-known and if you have any doubts over the value of good SEO, then following points are meant just for you.

seo-

  • It enhances user experience: Google constantly changes its search algorithm and only with the help of good SEO you will be able to garner more visibility for your business/website. SEO is not just about making keywords and link building, rather it is about improving user experience using the tools provided by Google. While Google is constantly evolving to align with user behavior, it is the duty of good SEO services to adapt these changes and improve the user experience.

  • It improves brand strength: SEOs should understand the targeted business and potential customers and then create a content which will distinguish the given business/brand from its competitors. So, it is safe to say that good SEO can really help in improving or establishing brand strength with the help of relevant content.

  • SEO can ensure long term success: There are numerous companies that offer a similar type of services therefore, it is essential for the businesses to be more visible than their rivals. Writing good SEO can really increase traffic to your website or business and therefore, helps in ensuring long term success. This can be done by increasing your visibility during the organic search as you cannot pay google to list your company above your rivals in organic search. Rather, search results are provided on the basis of google algorithm interpretation.

Although strategies and tactics differ very much for the non-technical and technical SEO, even the experts feel that it is very difficult to make them work together. Each of them has their own powers, but if they are combined then it can create magic.

Technical And Non-Technical SEO

Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site. Technical SEO is the framework and content are built on it, which ensures that each part if optimized and structured for the discoverability of the search engine and human consumption.

Here are a few things that can help you balance technical and non-technical SEO:

 –  Comprehend the role of the technical SEO in your company: nowadays, technical SEO has become an entirely separate function from development. You need to make your SEO and content team work together in order to establish the goals.

 –  Balance the On-page and off-page optimization: both of these strategies provide you different benefits, but their impact on the performance of your content is dramatic. So, you must try to balance them.Non-technical and technical SEO should never be pitted against each other, rather both should be used as they are very critical for the success of your campaigns and health of your site.

 –  On page SEO: you need to define the responsibilities of each type of SEO. Like, decide what all tasks belong to technical SEO and what all belongs to non-technical SEO.

 –  Work SEO into the overflow of your content: Traditionally, the publishers and magazines used to make use of the in-house style guide to draw their rules and regulations regarding content. All this stuff is an important tool for the brands to create a consistency in tone and style.

Venue – Tango II, Vivanta by Taj, Gurugram

Date – 1st and 2nd Aug’17

Green Web Media as an esteemed Google Partner Agency was asked to attend the exclusive event on 1st and 2nd Aug’17 named Google Sales Master Class around 9:30 AM to 4:30 PM. We attended the event with exhilaration in order to discuss the new innovations and modern techniques of digital marketing. Other leaders were also there from Google India to talk about the benefits of digital marketing and what are its positive impact on the businesses.

IMG_3684-Google-Seminar2

Green Web Media, as a selected Google Partner Agency in the Sales Master Class, which was held in the Google’s office in Gurugram from 1st to 2nd July 2017, talked about selling digital advertising and need of the baseline understanding of the modern and advanced skills combined with the knowledge of AdWords in closing and prospecting. This amazing class was concentrated on helping the professionals of sales in order to enhance the skill set in pricing, pitching and negotiating with the clients. Green Web Media contributed many ideas to build an innovative and sustainable function through sales philosophies and sales cycles.

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We have learned that with the expertise, ability to forecast trends and knowledge about the industry, you can affect the top and bottom line of your client. So, there’s no doubt that with our services, you’ll gain the best position in the market and your business will grow tremendously.

Google Instant Search feature

Several years after the launch of Google Instant Search, Google is dropping this default feature. Google is doing this in order to bring the searches more in line with the mobile devices.

The Google Instant feature was launched in the year 2010 when the leader was Marissa Mayer. According to Marissa, this change was a fundamental shift in search. This news was broadcasted on almost all the major media.

Now, the time has changed and the way searchers use the mobile devices has also changed. More than 50% of people make use of mobile devices to search for anything. Google has made a decision to drop this feature. This fact has been confirmed by one of the spokespeople of Google.

When the Google instant was launched in the year 2010, there was a goal behind it i.e. to proffer the users the information and details they desire in a quick manner, even while they are typing their searches on any desktop device. Since 2010, more searches are taking place on the mobile devices, which have different input, interaction and screen constraints. Due to this fact, the team of Google has decided to permanently remove Google Instant, so that the searches can be made more fluid and faster on all the mobile devices.

Now, when you will type in the search bar of Google, you will only see some suggestions and then you can click on them to see the results. The search results will not load any particular result page without you clicking on it or clicking enter.

Again Google said that this has been done to make the search more fluid on all the mobile devices.

Hardcore google fans, followers, and preachers have a good news on their sleeves now. Google has started a new feature of messaging within Google My Business. Though Google began to test this feature last year in November, it is confirmed and has received a green signal now. It is rolling out to business in the US and the news is well verified and authentic without any question or doubt.

Google My Business

For all those who still have not noticed this new feature or tried it yet, go to your Google My Business home page and notice the new section that says “messaging”. You will find it easily on the left. A new option highlighting “message with customers” appears in the middle between ‘AdWords Express’ and the option to ‘post’, encouraging users to try the new feature and get connected to others.

Once you click on it, you are requested to submit your number that is compatible with Allo (a google messaging app featuring interesting stickers, doodles, emojis etc.). Once you are done with the number verification, you are supposed to set an autoreply for all the customers using this feature. Type in the message and switch the chat option to ‘on’. Save the changes and you are good to go.

Now whosoever sees your company’s local panel by searching it on Google, will be able to find the option “message” beside “call” and “direction”.

The feature and process are the same for any operating system, with the basic difference being that iOS will take the customers to its default messaging app and not Allo.

Now receive messages from your customers and clients and make your business vast and easier.

Google is going to roll out a messaging feature to the customers of Google My Business. The customers of Google are noticing the new feature within the Google My Business. Google has begun the testing of this feature in the month of November last year.

Google My Business

Now, it has been confirmed by Google that this feature is completely rolling out to business in the USA and people are able to test in on the businesses that are accessible to them under the account of Google My Business.

Let’s check out the steps:

  • Firstly, when you will go the home page of Google My Business, then you will see a new section for ‘messaging’. It is present on the left and in the middle of the options, you’ll notice ‘Message with customers’ written.
  • When you’ll click it for the first time, then you will require configuring the Allo device’s mobile number, the one with which you want to connect.
  • After the verification process, you need to set up an auto reply for your customers, who are going to make use of this feature.
  • After completing all the setup task you are done. Now, whenever anyone will see the local panel of your company in the mobile search, then they will notice a ‘message’ option, on which they can click easily. If we talk about iOS, then it will take the customers to their native messaging app and will allow them to message any business.
  • After this, the business owners will receive the message in their native messaging app or in Allo and thus, they can respond to them.

This feature is fully rolling out now, you must try to avail its benefits.

Nowadays, voice search is being used for various purposes and it wouldn’t be wrong to say that it is also affecting the B2B decision makers. Although voice search is generally discussed in the context of the local and B2C SEO, but now it is being used for more than getting locations, direction and search results.

voice search

If we consider who is using the voice search, why they are making use of voice search and where it is being used, then it will become clear that the impact of voice search on B2B is very effective. The people are adopting the newest technology and thus, the brands need to optimize for the voice search.

Who is actually using voice technology?

If we go back in time to the year 2014, then about 55% of teens and 41% of adults were already indulged in voice search mechanism. The adults generally use it in order to dictate the text and illustrate their desire to not type on the keypad anymore. The teens usually use it for the help in homework and all this demonstrate an early adoption of voice search for organic searching.

People are going to personal assistant devices and the number is increasing day by day, actually they are getting accustomed to operating technology and using voice commands is fun for them. This kind of familiarity will eventually translate to the organic search and because of the ease of use this technology will gain more and more popularity over time.

More and more people of different age groups are using this technology not only at home but for their official work as well. Thus, being a B2B marketer you have to be up to date with voice search technology.