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It has become much obvious for the companies; they now realize numerous benefits that are being offered through search marketing. But utilizing the power of search marketing, many companies have enhanced their accessibility and visibility towards the customers. With this much effort, it’s a natural question for them to ask that whether they want to … Continue reading “Reasons to Outsource Search Marketing Efforts”
It’s all about going beyond just placing the keywords to write high-quality content which is not only SEO friendly but also, engaging for the readers. Here are some ways to create content that is workable for both users and search engines. Read on: What’s the deal with quality content? Let’s put it across using a … Continue reading “What really matters in SEO content?”
When it comes to search engine optimization, content is very important. Internal linking means providing links from one page to another page within the same domain. Internal linking helps increase user experience, helps retain the customer in our own domain, builds page authority, connection between pages and it somehow increases your ranking. Internal linking also … Continue reading “Related Articles & Internal Linking: Will It Help Your SEO Results?”
It is recent possibility publishers are experiencing, there is a drop in the website traffic but the search engine rankings remain the same. One can cross check with the various SEO tools, AdSense impressions, and analytics that there is a drop in the website traffic without a change in the ranking. This is a weird … Continue reading “Drop in Website Traffic but Webpage Rankings Remain The Same”
SEO certainly works to improve the visibility and searchability of a website. Need more reasons? Well, we’ve got 5 of them. Read on: Organic search is said to be the primary source of web traffic and it is highly critical when it comes to conversions and engagement of relevant users. Also, being visible on a … Continue reading “Reasons That Your Business Needs Strategized Seo Efforts”
Did you know there are SEO mistakes that are affecting your search engine rankings? The problem might be anywhere, Meta tags, page speed, or the duplicate content. As per a research, if there are errors with these three elements, your search engine ranking is definitely at risk. In the year 2017, some 175 million pages … Continue reading “Common SEO Mistakes That is Pushing You Back in The Rankings”
Google has been trying a new feature for a long time and it seems that it has already started working on the search results. The new feature is going to allow Google My Business pages to publish the offers directly to search results. This new feature is built into Google posts and it is now … Continue reading “Google Lets Businesses Post Offers to Organic Search Results”
Did you know landing pages could make or break your website? If you do not know yet, we would like to tell you that the landing pages are the lifelines to your website today. If you are truly looking to gather good traffic for your website, you need to latch on to a strong and … Continue reading “Landing Pages – The Lifeline Of Your Website”
Machine learning is the future of Google search and Google is paying a great deal of attention towards it. The supply of data by Google in increasing at a fast pace and the use of machine learning is going to improve only in the time to come. The present scenario is a little complex as … Continue reading “Google AdWords and Machine Learning – Smart Bidding and the uses”
Recently it has been discovered that Google is not supporting its meta news keywords tag. And the company is nor supporting it for several months. This news was not known until a twitter conversation between Joost de Valk of Yoast and John Mueller of Google was exchanged recently. About the meta news keyword tag. After … Continue reading “Google Does Not Support Meta News Keywords Tag”
For small-to-medium businesses, this has been the most frequently asked question. As you need a multi-faceted approach to search marketing, your brand needs a strong organic foundation that can build and enhanced with pay-per-click (PPC) campaigns. So, your website should show the implementation of general SEO best practices. Your brand website should be user-friendly and … Continue reading “SEO or PPC? Choose Wisely For The Long Run”
Some companies think about managing in-house PPC campaigns, mostly because they think it will help them cut costs. While the option seems to be attractive, but there are certain advantages offered by an agency when it comes to making the most out of an AdWords account. An agency carries a deep insight that can work … Continue reading “Top Reasons to Hire An Agency for Google AdWords Campaigns”