Have you ever purchased a product because a famous celebrity was using it or talked about it? We often see glamorous movie stars or singers endorsing a product and persuading people to buy it. And people, more times than they can recall, do end up buying products just because a celebrity they admire was promoting … Continue reading “Influencer Marketing for Local Businesses”
When it comes to getting traffic on your website, it is important that you pay attention on how to get that done. Even if you have created content that people are looking for, it does not mean that it will rank. When it comes to business’ and their SEO presence, ranking is quite important. For … Continue reading “How to Get Inbound Links or Backlinks to Improve a Business’ SEO Presence?”
Owning a business and having a great product or service is not enough. People, that is, prospective customers should be able to find out about your business. An important way of doing this is through online marketing. Increased exposure improves visibility. In present times, all businesses compete to get potential target leads faster than their … Continue reading “Get More Customers Traffic by Listing Your Business on Local Business Listing Sites”
Though SEO may not be an easy task to be undertaken, as it requires time, money and resources; its benefits far outweigh the costs incurred and thus makes it a valuable digital marketing initiative for businesses big and small. Some local businesses always have a recurrent question, “what will we do to improve our rankings?” … Continue reading “Improve Search Rankings with these Hot Trends for 2019”
Google Ads inform advertisers of ideal campaign types by creating a new workflow for your specific business goals. Advertisers choose their business goals and Google Ads will show you the matching campaign types after creating a workflow. By using a goal, you can make the decision easier when you create a search, display shopping, or … Continue reading “Google Ads now Recommends Campaign Types for Business Goals”
As a dentist, you would acknowledge the fact that patients suffering from a dental problem often look up a lot of choices online before finalizing one for their specific case. The typical online user behavior is pretty standard. They Google the query and see a list of dental experts that provide professional services in their … Continue reading “Why Your Dentist Practice needs SEO Strategies?”
If businesses want to maintain a presence on Facebook, it’s very, very important that they attract positive customer feedback. This statement has, in some ways, always been true. After all, Facebook users are unlikely to visit a business (or a business profile) if all or most of its customer reviews and comments are negative. But … Continue reading “Feedback Fiasco: Facebook’s New Advertising Guidelines”
Google has many different things that they work on during the course of any year. Because of the technology and resources available to them, they can make changes at virtually anytime to ensure the consumer gets what they need and want. Of course, when the consumer is at the center stage of all kinds … Continue reading “Responsive Search Ads to Text Ads – Updated by Google to Extended Characters”
For business owners, bloggers, general internet users, and basically anyone who has a need for Google in their daily lives, it is important to understand the recent Google algorithm changes. The thought process is that people are now searching more and more through their smartphone, making Google now favor mobile index instead of your … Continue reading “New Google URL Tool Will Help Maximize Your Website”
Whatever the type of business, competition always happens. In the online world, some people say spying is easy because there are many tools to search your competitors with one click. A person should be able to do it, but it is important to know what needs to be done; otherwise, it will be a waste … Continue reading “How to Spy on Your Competitors to Capture Similar Links”
This is the age of individualization and customization, and marketing is no exception to this trend. As consumers’ patience further declines, it is pertinent that marketers, especially search marketers, put the right products in front of the right people. Moreover, they need to make this search process quick and easy for consumers across all of … Continue reading “Creating the ideal ad for target customers”
On January 17, 2018 Google announced that the loading and functioning speed of a page would now be a factor when determining the page rankings in mobile search results. They stated that this update would only affect the slowest search results, and even then it would only be a small part of the algorithm that … Continue reading “Google Speed Update Now Available to all Users”