Every day, millions of people are using the Internet in order to find relevant information. They might be looking for a salon near them or looking for some beauty tips. Google is the most visited website, with a whopping 8.93 billion clicks a month. A large sum of these clicks...

Web analytics plays a pivotal role in helping you understand user behavior and make informed, data-driven decisions. You engage in the collection and analysis of web data with the clear purpose of comprehending user interactions on your websites or applications. These insights become instrumental for your business, as they empower...

2023 is a big year for Artificial Intelligence (AI), given ChatGPT and other machine learning tools are gaining exponential interest. The reason behind this sudden surge in the public interest is, of course, the exciting possibilities these tools bring to the table. Take ChatGPT, for instance; this fascinating AI tool...

Open AI’s recent launch, ChatGPT, has been the talk of the town for a few weeks now. In fact, social media platforms are exploding with incredible use cases of how users can use this large language learning model. As an SEO professional, if you are intrigued by the introduction of ChatGPT...

Unless you are Patrick - The Starfish from SpongeBob SquarePants, we don’t think you live under the rocks. And hence, we assume that you are aware of the new AI chatbot launched by OpenAI – ChatGPT, in November of 2022. Even though OpenAI has been praised by the connoisseurs of...

A well-planned AI-powered Local SEO strategy can unleash a range of competitive advantages for both, small and big businesses Local SEO is unquestionably the right approach if your primary business goal is to establish strong brand authority and stand out from the crowd in your local market. Having your business domain...

Search Engine Optimisation (SEO) is an ever-changing field, with new trends and best practices emerging every year. Staying ahead of these changes is crucial for businesses that want to maintain a strong online presence and drive traffic to their websites. Fortunately, advances in Artificial Intelligence (AI) are making it easier...

The rapidly evolving AI tech is radically redefining how we use technology and altering the nature of digital marketing and SEO. In a survey of global marketers performed in late 2020, it was discovered that 41% of participants saw improved performance and increased revenue growth due to using AI in...

The practice of search engine optimization (SEO) has become a crucial component of digital marketing strategies for businesses of all sizes. The goal of SEO is to improve the visibility and ranking of a website in search engine results pages (SERPs) through the deployment of a variety of tactics, including keyword...

Search Engine Results Pages (SERP) play a crucial part in the outcome of any online business. The SERP Simulator is a tool that simulates the presence of your website on search engine result pages. This instrument can assist you with optimizing your site for search engines and improving your positioning. A...