Impact Of Google Pigeon Update On Local Search Results

For the sake of local search results, Google brought Pigeon Update – one of Google’s biggest-impact algorithm update. The effect of this update was felt by local businesses in relation to their website’s analytics data.

Google Pigeon Update

 

In terms of searching for local businesses and their information, Google users got a different and better search experience.

Launched on or around July 24, 2014, “Pigeon” update offered better local search results by rewarding better visibility to local  businesses that have strong organic presence. This enabled search visibility even for small businesses irrespective of their size or brand popularity, so they were no longer at disadvantage with respect to other larger businesses in the area.

Pigeon Update Made Some Impactful Changes

Google enhanced numerous ranking signals for both Google Search and Google maps in order to improve its local search  capabilities. So, based on proximity, users could get local relevant results because of the improvement in Google’s location and distance ranking parameters.

Since July 2014, there was transformational improvement in local search with the launch of Pigeon. A series of Pigeon updates  followed the initial launch leading to gradual improvement. Some minor issues at the beginning of Pigeon launch were corrected with subsequent updates.

All the noticeable glitches that came up with Pigeon’s first launch were soon corrected. Around August, 2014, the first Pigeon update was launched which corrected some of the issues. Since the initial July, 2014 deployment of Pigeon, numerous updates  have been launched in order to bring improvement to the local search experience. Such a major algorithm change often needs  refreshes. 

One of the most impactful algorithm updates of all times, Pigeon has made much contribution towards making local businesses visible to users and thus in turn has created more business opportunities.

Google Rolls Out New features In New AdWords Interface For Testing

Before Black Friday, Google made some exciting new announcements for AdWords advertisers. 

AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without any  need to create new ads, advertisers can display specific offers in their text ads with these promotion extensions, such as  discount offers or any promotional code.

Custom Intent Audiences

With the rollout of custom intent audiences on the Google Display Network, advertisers can now reach people who are interested in  purchasing their specific products.

Custom intent audiences have two flavors. In the first type, advertisers can create their own audience. As per the URLs and topics visited by users, advertisers can target those users who might be interested in their products. An automated and machine learning based system is the second type of variation. An audience will be created by Google on the basis of campaign and characteristics of target customers.

In the form of an auto-created audience, Audience Center will have the auto-generated custom intent audience lists for the advertisers. For each of these audiences, reach and performance estimates will be shown.

Ad Variations

Now ad variations will be tested in a new manner in the new AdWords. In a few clicks, ad variations can be tested across  thousands of ads. The results of these tests will be shown by Google after they gain statistical significance.

In the new UI, an Ad Variations tab can now be seen along with Campaign Experiments and Campaign Drafts. Displays paths  and descriptions can now be tested using these ad variations.

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