Google Adword’s Showcase Shopping: Display Collections of Products at One Place

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads...

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How You Can Adapt to 3 Recent AdWords?

Here’s an update about the 2 new and highly important features of the Google AdWords. Read on to know all that you need to: Changes to the daily budget – The new budget set up allows close to double than what it was previously to accommodate as well as gain...

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Google AdWords Introduces “Days To Conversion” Report For Advertisers.

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales...

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Top Reasons To Redesign Your SEO Approach

SEO is one of the main tools that is used in today’s world for generating traffic towards a website. However, it must be understood that just by taking random SEO approach, one cannot expect optimum results. So, it is safe to say that one has to plan and only then,...

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Google Replaces ‘First Click Free’ With ‘Flexible Sampling’

To the delight of most online news publications, Google has rolled back its “First Click Free” program with another program which is being called “Flexible Sampling”. Publishers were not pleased with the earlier program, therefore, the news of this change is warmly welcomed by almost everybody. “First Click Free” was...

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Top Tips To Ensure Technically Perfect Site For SEO

There is no denying the fact that SEO is the backbone of any website, but at the same time, it is essential to understand that managing, building and auditing backlink is one of the most important aspects of SEO. However, every once in a while, there is a new advancement...

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Best Practices That You Must Know If You Use Multiple Sites For SEO

For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same. Pros Companies...

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Mobile & Desktop SEO: Different Results, Different Content Strategy

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the...

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Why Your SEO Goal Is leads And Not Rankings?

Every conversation regarding SEO starts with rankings only and people think that SEO is all about getting high rankings. But, this is a misconception, as the new goal of SEO is sales and leads and thus if we consider in that sense, then ranking is pointless. The ranking is an...

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Top 3 Reasons That Prove How Important SEO Is For Your Company

In this day and age when the internet has taken all over the world, there is no denying the fact that SEO is essential for all types of businesses. The importance of SEO is well-known and if you have any doubts over the value of good SEO, then following points...

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