Have you ever purchased a product because a famous celebrity was using it or talked about it? We often see glamorous movie stars or singers endorsing a product and persuading people to buy it. And people, more times than they can recall, do end up buying products just because a celebrity they admire was promoting it. This is known as influencer marketing!
In influencer marketing, social media influencers which can be people or organization who have an expert level of information in their respective fields and have significant social influence, endorse a product. You must have seen so many YouTube channels where people are unboxing gadgets and revealing pros and cons about it, or visiting new restaurants and recommending people about it in their Vlogs. All of this falls under the category of influencer marketing.
Your influencers don’t compulsorily have to be renowned celebrities. What is required out of an influencer varies depending upon the requirement of the company. A person with more than 100,000 followers on Instagram can also be considered as an influencer. Research has revealed that more people are likely to buy a product if an influencer is endorsing it, particularly, a person they gravely admire or follow judiciously.
You must be wondering, how exactly this can help a local business in booming. When it comes to setting up a local business, it is important to create a social presence for it. In the recent times all that matters is what the reviews and the people on the internet speak about you. For a small business, influencer marketing can play a tremendous role in making the business popular among the masses. An influencer, with their followers and respectful status among the crowd can help in giving out genuine reviews that can get people interested in your business.
Often, due to the low budgets, local businesses employ micro influencers. From a point of view, these micro influencers with good social media following are much better than a celebrity. The logic behind this is that people often consider them more genuine that big celebrities. It is a common knowledge that celebrities will endorse any product that pays them well. But when it comes to micro-influencers, they are often people who have created a social media presence for themselves by interacting and communicating with the masses and delivering to them only the most reliable of content, so if they promote your business, people are more likely to rely on their views.
For a local business, staying on budget is the key. It is best to employ those influencers who are affordable and do not charge an extravagant fee. Keep your investment in mind before you venture into influencer marketing. While the results are often incredible, it is best to opt for a cost efficient option rather than hiring celebrities who are expensive.
As mentioned above, micro-influencers interact with their followers. They have higher customer engagement rates so people don’t just consider them as social media celebrities, but hold them in high regards for the work they do and actually value their opinion. Because of this, promotion of your business will be quite a smooth sailing one.
When it comes to influencer marketing, it is always advised that if you are a local business running on a budget then go for such an influencer who has an outreach towards your target audience. If your business is a startup restaurant or a clothing store, it is best to promote it through those influencers who have a young crowd that loves to step out and eat or shop. It is in such a manner that influencer marketing can help in the success of a local business!