Having a website and an internet presence is important in today’s time and day. Without these two, it is impossible for your business to progress. In 2019, everybody has a smartphone that they are using 24/7 for a wide variety of services or a laptop, It is important in such a time to have a website design that works well on mobile devices just as much as it does on laptops.
For this you will require sufficient knowledge of your website content and make sure that it is attractive enough to read out to the general public. Make sure your content is always appealing and your website is an easy one to navigate through.
Some of the hacks that you can follow to enhance your local search rankings are:
1-Local search simulation – SEOs are a pretty appealing and easy way of enhancing search rankings. When it comes to a great SEO strategy, what it requires is the use of favorite keyword tool. With this medium, you will be able to attract more users to your webpage and simultaneously, enhance your local search rankings.
2-The right web designer – It is important that if you aspire to boost your local search rankings, you should hire a designer who is familiar with the basics of SEO friendly website design and he must understand local SEO.
3-Optimize your Google My Business – If you want to establish your presence for free on the search engine and move up on the local search rankings, make sure that you claim your business on Google My Business. By doing this, your business will show up not just on Google maps, but also on the search results on all devices.
4-Get good reviews from customers – It is often seen that people tend to visit those places or invest in those ventures that have a good customer rating. Make sure you attract only good reviews from your customers. Get them to write down glowing reviews for your business as this does not just optimize your Google My Business presence but also encourages more local customers to buy from you!
5-Link building opportunities – Whenever an influencer deems the content of your website as high quality and worthy, then you need to take advantage of this link building opportunity. By using your content to earn links from influencers you can find ways to improve your brands reputation online and enhance your local search rankings.
6-Optimize your website for mobile – A study found that the shift from desktop to mobile is occurring at a much faster rate than expected. It has grown from 575 to 63% in 2017 and has shown continuous increments. Another study showed that traffic from local searches can be especially lucrative with a remarkable 75% of all mobile searches that exhibit local internet actually producing in store, offline visits within the span of 24 hours.
7-Location pages – They play an important role if your business has more than one location in an area. These pages need to provide the customers with the store hours, name, address and phone number, individualized descriptions, testimonials, promotions, parking availability, Google maps attached to each location page. By doing so you will be giving customers all that they need to know about your store!
In this way, you can follow these various hacks if you want to enhance your search engine results. Keep in mind that your search results help you a lot in getting noticed by others and this helps boost the business.