No matter how big of a brand one has, marketing remains a constant investment. And fortunately, we are blessed with numerous tools and techniques that aid us in promoting our brand online. But, when a brand is relatively new and has a limited budget, it can be extremely hard to choose what type of digital … Continue reading “SEO vs PPC and Why They Are Better Together”
There is an unsettled dispute regarding the quantity or quality of backlinks that matter more in generating new business and getting customer engagement. As you might have guessed, there are promoters of both these ideas. Although most of the emphasis is on quality, there are some proponents of the quantity as well. So, is only … Continue reading “Does The Backlink Quality Or Quantity Matter More?”
Backlinks are one of the most talented yet underrated players of SEO. And since not many of the website owners understand the need for backlinks, there are a majority of the websites that lack them. If the stats published by Impact Bound is to be believed, then, until December 2019, almost 55.24% of the websites on the … Continue reading “How to Get Authority Backlinks?”
Almost every business owner that works with a digital marketing service has a similar set of questions that are, “How long do I need to perform SEO to gain better ROIs?” and “Is investing in SEO worth the cost?” Well, let us clear one thing: SEO is not something that can start showing results in … Continue reading “How Long Should I Need to Perform SEO?”
Getting a website that serves its functions is expensive. It also takes a lot of effort and planning to make it. However, you do not get the kind of conversion that you expected earlier. There are not even enough visits on the website to get the right amount of conversion. The first thing to do … Continue reading “Learn About Website Conversion Killers”
Technology has pampered us so much that now we demand everything at a quick turnaround. Whether it’s online shopping, booking a cab, ordering food or anything else you can think of; technology has made it so easy for us. Similarly, when you launch your online business, you want to get to the top position of … Continue reading “Why SEO Takes So Long to Show Results?”
When you step into the world of the digital world, you’ll hear people talk about SEO all the time. SEO is indeed one of the most effective ways to establish a strong online presence. But, there’s a lot of information and misinformation about SEO. And that creates confusion for new business owners to make tactical … Continue reading “SEO Risks: What You Should Consider and What to Avoid”
While working with SEO, you’ll often hear about domain authority. SEO experts will tell you that domain authority is the way to attract more organic traffic and get page one position. But, what exactly is domain authority? Why is it important? And how can you improve it? In this blog, you can get answers to … Continue reading “Domain Authority: Its Importance and How to Increase It”
If you run an online business, search engine traffic is crucial for you. And if you want maximum organic traffic, you need to rank on the top page of Google. But, getting a high ranking on Google is not everyone’s cup of tea. That’s why many companies use black-hat SEO instead of genuine white-hat SEO … Continue reading “Google Penalties: What are They? And How to Recover”
Google is a renowned king when it comes to the search engine market. It crowns the leading position with 92.18% of market share. Google alone accounts for 3.5 billion searches daily. That’s how massive impact Google has on the internet! And that’s why many companies target Google for their SEO campaigns. But, nothing good comes easy, especially when you’re … Continue reading “Want to Rank on the Top Page of Google? Follow These Top Ten Ranking Factors”
Whether you’re running an online store or a blog page, you must attract visitors to your website to make a profit. The most reliable and ethical way of getting traffic is SEO. And when you peep into the heart of the SEO, all you see are keywords. You might have heard the term ‘keywords’ many … Continue reading “How Well Do You Know Keywords? Six Tips for Finding The Best Ones”
Schema mark-up is the next big thing. Let’s call it an opportunity in digital marketing and SEO. If your business does not have it, you are missing the buzz. According to estimates, sites using schema receive 30 percent more clicks from Google. The improved CTR helps improve site traffic and boost organic search sales volumes. … Continue reading “What is Schema Mark-up and its Benefits in SEO?”