When you step into the world of the digital world, you’ll hear people talk about SEO all the time. SEO is indeed one of the most effective ways to establish a strong online presence. But, there’s a lot of information and misinformation about SEO. And that creates confusion for new...

While working with SEO, you'll often hear about domain authority. SEO experts will tell you that domain authority is the way to attract more organic traffic and get page one position. But, what exactly is domain authority? Why is it important? And how can you improve it? In this blog,...

Google is a renowned king when it comes to the search engine market. It crowns the leading position with 92.18% of market share. Google alone accounts for 3.5 billion searches daily. That’s how massive impact Google has on the internet! And that’s why many companies target Google for their SEO campaigns. But, nothing good...

Whether you're running an online store or a blog page, you must attract visitors to your website to make a profit. The most reliable and ethical way of getting traffic is SEO. And when you peep into the heart of the SEO, all you see are keywords. You might have...

Schema mark-up is the next big thing. Let’s call it an opportunity in digital marketing and SEO. If your business does not have it, you are missing the buzz. According to estimates, sites using schema receive 30 percent more clicks from Google. The improved CTR helps improve site traffic and...

Google ranking drop can be a dramatic situation because it has a direct impact on lead generation, prospect nurturing and overall conversion. Many webmasters face immense disappointment at the sudden drop as they add hours of effort to keep the website afloat. Several business owners even have a dedicated team...

You have launched your website. It speaks of engaging content. And, you are all set to receive visitors to that business website. You expect engagements and conversions. Your newly designed website has all that takes to look attractive, the content, videos, infographics, and all the elements. You pull up Google...

A business must have a crucial online marketing strategy to survive in the digital economy. Without a proper strategy in hand, a business won't flourish between the ocean of competitors. The first step to build a proper strategy is by understanding the audience. This way, you will gain leverage to...

On- page SEO is the process of optimizing front –end and back end component of your website. This strategy allows your website to rank high in search engines. And, bring in more traffic. On-page SEO includes content elements, site designs, and HTML. Out of 500 digital marketing experts questioned, a...

Inbound marketing or, say, SEO leads have a close rate of 14.6%. And outbound leads like cold pitches; direct mails have a mere 1.7% closing rate. These stats clearly state that SEO is highly effective when it comes to conversion rates. As an e-commerce owner, you would always want to get more leads...