Technology has pampered us so much that now we demand everything at a quick turnaround. Whether it's online shopping, booking a cab, ordering food or anything else you can think of; technology has made it so easy for us. Similarly, when you launch your online business, you want to get...

Speed of the website plays a critical factor in terms of conversion rates and search engine optimization. So, if your website takes longer to load, then get ready to experience higher “bounce rates” even before you get the chance of saying “conversion.” Well, the reason is simple, no one in...

Backlinks are one of the most talented yet underrated players of SEO. And since not many of the website owners understand the need for backlinks, there are a majority of the websites that lack them. If the stats published by Impact Bound is to be believed, then, until December 2019, almost 55.24%...

There is an unsettled dispute regarding the quantity or quality of backlinks that matter more in generating new business and getting customer engagement. As you might have guessed, there are promoters of both these ideas. Although most of the emphasis is on quality, there are some proponents of the quantity...

No matter how big of a brand one has, marketing remains a constant investment. And fortunately, we are blessed with numerous tools and techniques that aid us in promoting our brand online. But, when a brand is relatively new and has a limited budget, it can be extremely hard to...

If you run an online business, search engine traffic is crucial for you. And if you want maximum organic traffic, you need to rank on the top page of Google. But, getting a high ranking on Google is not everyone's cup of tea. That's why many companies use black-hat SEO...

For online businesses to flourish, it needs a broad audience. So, web traffic is essential. With the introduction of e-commerce in the 1990s, web traffic has become a reliable indicator of a website's popularity. In the current pandemic scenario, where everything is online, traffic gains substantial importance. The importance of...

Do you know that a total of 93% of online experiences start with the search engine? Whether users are looking for a product/service to buy, or merely seeking insights on some topic, it all begins with a search engine. If your website doesn't show up in the search results when the potential...

Search engine optimization refers to a process of optimizing your website so that it appears on the first page of the Google search results. Now you might ask why it is so important to rank higher. Well, 75% of the internet users never scroll beyond the first page of search results. That's...

Getting a website that serves its functions is expensive. It also takes a lot of effort and planning to make it. However, you do not get the kind of conversion that you expected earlier. There are not even enough visits on the website to get the right amount of conversion....