Whether you’re running an online store or a blog page, you must attract visitors to your website to make a profit. The most reliable and ethical way of getting traffic is SEO. And when you peep into the heart of the SEO, all you see are keywords. You might have heard the term ‘keywords’ many … Continue reading “How Well Do You Know Keywords? Six Tips for Finding The Best Ones”
Schema mark-up is the next big thing. Let’s call it an opportunity in digital marketing and SEO. If your business does not have it, you are missing the buzz. According to estimates, sites using schema receive 30 percent more clicks from Google. The improved CTR helps improve site traffic and boost organic search sales volumes. … Continue reading “What is Schema Mark-up and its Benefits in SEO?”
Google ranking drop can be a dramatic situation because it has a direct impact on lead generation, prospect nurturing and overall conversion. Many webmasters face immense disappointment at the sudden drop as they add hours of effort to keep the website afloat. Several business owners even have a dedicated team of SEO professionals. They work … Continue reading “Why Ranking Drops and How to Deal With It?”
You have launched your website. It speaks of engaging content. And, you are all set to receive visitors to that business website. You expect engagements and conversions. Your newly designed website has all that takes to look attractive, the content, videos, infographics, and all the elements. You pull up Google and search your valuable keywords. … Continue reading “Why I Am Not Ranking Well On Google (And How To Fix It)”
A business must have a crucial online marketing strategy to survive in the digital economy. Without a proper strategy in hand, a business won’t flourish between the ocean of competitors. The first step to build a proper strategy is by understanding the audience. This way, you will gain leverage to offer services that are needed. … Continue reading “How to Track the Traffic on My Website?”
On- page SEO is the process of optimizing front –end and back end component of your website. This strategy allows your website to rank high in search engines. And, bring in more traffic. On-page SEO includes content elements, site designs, and HTML. Out of 500 digital marketing experts questioned, a significant 75% believe SEO will … Continue reading “Why On-page SEO is Important to Rank Your Website?”
Inbound marketing or, say, SEO leads have a close rate of 14.6%. And outbound leads like cold pitches; direct mails have a mere 1.7% closing rate. These stats clearly state that SEO is highly effective when it comes to conversion rates. As an e-commerce owner, you would always want to get more leads and conversions. But how do … Continue reading “Want a High-Ranking e-commerce Website? Follow These Seven e-commerce SEO Best Practices “
Suppose you are one of those marketers who consider SEO and content marketing as two separate tactics. Then we guess you should rethink your theory because content and SEO go hand in hand. They are interconnected with each other. And many times, they even complement each other. This means it is harder to achieve a … Continue reading “Why Content is Important in SEO?”
Links are the game-changer of a website’s digital marketing efforts. If used smartly, they can either impact your search engine results performance for the good and give you an unbeatable competitive edge. Regardless of what technique you use, that is, either black hat or white hat, you must prepare for the consequences that follow through. … Continue reading “How to Differentiate Good or Bad Backlinks?”
The ubiquitous Search Engine Optimization (SEO) is known by everyone. What many people don’t know is that SEO isn’t a one-person army. It involves numerous different tasks and operating pieces. Each of these aspects is equally important to strengthen the robustness of your website. One of these aspects is backlinks. They are imperative to build … Continue reading “What are Backlinks, and Why are They Important?”
Engagement refers to the number of times a user interacts with your website, app, or other product. In simple words, you can call engagement as the frequency. The definition may differ for various industries, but for software, apps, and digital media, it holds. Highly engaged users may frequently return to buy and share the product … Continue reading “How to Improve Engagement On Your Website?”
For online businesses to flourish, it needs a broad audience. So, web traffic is essential. With the introduction of e-commerce in the 1990s, web traffic has become a reliable indicator of a website’s popularity. In the current pandemic scenario, where everything is online, traffic gains substantial importance. The importance of brand promotion by boosting web … Continue reading “How to Increase Website Traffic?”