Does The Backlink Quality Or Quantity Matter More?

There is an unsettled dispute regarding the quantity or quality of backlinks that matter more in generating new business and getting customer engagement. As you might have guessed, there are promoters of both these ideas. Although most of the emphasis is on quality, there are some proponents of the quantity...

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SEO vs PPC and Why They Are Better Together

No matter how big of a brand one has, marketing remains a constant investment. And fortunately, we are blessed with numerous tools and techniques that aid us in promoting our brand online. But, when a brand is relatively new and has a limited budget, it can be extremely hard to...

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Google Penalties: What are They? And How to Recover

If you run an online business, search engine traffic is crucial for you. And if you want maximum organic traffic, you need to rank on the top page of Google. But, getting a high ranking on Google is not everyone's cup of tea. That's why many companies use black-hat SEO...

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How to Increase Website Traffic?

For online businesses to flourish, it needs a broad audience. So, web traffic is essential. With the introduction of e-commerce in the 1990s, web traffic has become a reliable indicator of a website's popularity. In the current pandemic scenario, where everything is online, traffic gains substantial importance. The importance of...

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What Are the Types of SEO?

Do you know that a total of 93% of online experiences start with the search engine? Whether users are looking for a product/service to buy, or merely seeking insights on some topic, it all begins with a search engine. If your website doesn't show up in the search results when the potential...

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On-page SEO: Best Practices for a New Website 

Search engine optimization refers to a process of optimizing your website so that it appears on the first page of the Google search results. Now you might ask why it is so important to rank higher. Well, 75% of the internet users never scroll beyond the first page of search results. That's...

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Learn About Website Conversion Killers

Getting a website that serves its functions is expensive. It also takes a lot of effort and planning to make it. However, you do not get the kind of conversion that you expected earlier. There are not even enough visits on the website to get the right amount of conversion....

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SEO Risks: What You Should Consider and What to Avoid

When you step into the world of the digital world, you’ll hear people talk about SEO all the time. SEO is indeed one of the most effective ways to establish a strong online presence. But, there’s a lot of information and misinformation about SEO. And that creates confusion for new...

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Domain Authority: Its Importance and How to Increase It

While working with SEO, you'll often hear about domain authority. SEO experts will tell you that domain authority is the way to attract more organic traffic and get page one position. But, what exactly is domain authority? Why is it important? And how can you improve it? In this blog,...

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Want to Rank on the Top Page of Google? Follow These Top Ten Ranking Factors

Google is a renowned king when it comes to the search engine market. It crowns the leading position with 92.18% of market share. Google alone accounts for 3.5 billion searches daily. That’s how massive impact Google has on the internet! And that’s why many companies target Google for their SEO campaigns. But, nothing good...

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