Impact Of Google Pigeon Update On Local Search Results

For the sake of local search results, Google brought Pigeon Update – one of Google’s biggest-impact algorithm update. The effect of this update was felt by local businesses in relation to their website’s analytics data. In terms of searching for local businesses and their information, Google users got a different...

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Google Rolls Out New features In New AdWords Interface For Testing

Before Black Friday, Google made some exciting new announcements for AdWords advertisers. AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without...

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Google Adword’s Showcase Shopping: Display Collections of Products at One Place

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads...

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How You Can Adapt to 3 Recent AdWords?

Here’s an update about the 2 new and highly important features of the Google AdWords. Read on to know all that you need to: Changes to the daily budget – The new budget set up allows close to double than what it was previously to accommodate as well as gain...

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Google AdWords Introduces “Days To Conversion” Report For Advertisers.

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales...

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Top Reasons To Redesign Your SEO Approach

SEO is one of the main tools that is used in today’s world for generating traffic towards a website. However, it must be understood that just by taking random SEO approach, one cannot expect optimum results. So, it is safe to say that one has to plan and only then,...

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Google Replaces ‘First Click Free’ With ‘Flexible Sampling’

To the delight of most online news publications, Google has rolled back its “First Click Free” program with another program which is being called “Flexible Sampling”. Publishers were not pleased with the earlier program, therefore, the news of this change is warmly welcomed by almost everybody. “First Click Free” was...

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Top Tips To Ensure Technically Perfect Site For SEO

There is no denying the fact that SEO is the backbone of any website, but at the same time, it is essential to understand that managing, building and auditing backlink is one of the most important aspects of SEO. However, every once in a while, there is a new advancement...

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Best Practices That You Must Know If You Use Multiple Sites For SEO

For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same. Pros Companies...

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Mobile & Desktop SEO: Different Results, Different Content Strategy

Just making a responsive website is not enough for calling it a mobile-ready website. For actually adjusting your site as per the mobile search, you must know how people are using various devices in order to find things. Smartphones have altered the way people search on the internet. Thus, the...

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