Google Adword’s Showcase Shopping: Display Collections of Products at One Place
BlogUncategorizedGoogle Adword’s Showcase Shopping: Display Collections of Products at One Place

Google Adword’s Showcase Shopping: Display Collections of Products at One Place

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads also offer an option to make choices to the user.

Now a total selection of products can be showcased in a single ad by the advertiser. As per Google’s research, around 40% of online shoppers use broad terms for their searches. For example, through Showcase Shopping ads, advertisers can show a collection of “Summer Dresses”. This, in turn, provides options for the online shopper to scroll through the selection and make a choice. The shopper can click on his/her selection and view more details related to that particular product.

Last year, Google ran Showcase Shopping ads on trial basis. As per the results of this trial, it has been concluded that users are more likely to engage with a brand that showcases its product through this new ad type. It was found that users retained the name of the brand being advertised through Showcase Shopping ads and later searched for the same.

Overstock.com witnessed 3 times increment in its brand name search through Showcase Shopping Ads. Furthermore, clicks on the site rose by 32% resulting in more sales.

Like AdWords, DoubleClick Search, Kenshoo and Marin are also supporting ShowcaseShopping ads.

With a team of highly experienced digital marketers, we have developed some of the best results driven campaigns for all size agencies and businesses.

Why Improving User Experience is Crucial for SEO

When you design and publish a website, it has two key purposes – -It should allow searchers to move to your website -It should improve the dwell time of the visitor when they browse the site These steps help you convert a total stranger into a customer for your brand. But this can happen only […]

Read More

Must-have Free SEO Plugins for WordPress to Dominate search rankings

Did you know that WordPress controls around 42.7% of all the sites found on the internet? That is a huge number, especially when compared with other CMS available in the market. In fact, the next top rival of WordPress, Joomla accounts for only 1.8% of all sites. However, this popularity has resulted in an abundance of WordPress SEO plugins in […]

Read More

Decoding the Delay: How Long Until SEO Tweaks Take Effect?

If you know anything about search engine optimization, then you might be aware that it takes forever to show effects. Hence, marketers seek the paid ad route. But wait, just because SEO takes forever, 6 to 12 months, to be precise, to show results, it doesn’t mean it isn’t effective. In fact, with continuous efforts and the right […]

Read More

How to Win Featured Snippets on Google – A Compact Guide for Business Owners

As a marketer or business owner, you would know how visibility in search engine results helps you gain an unbeatable competitive edge. There are many ways, like PPC and organic search, that help you come up on search engine results pages or SERPs. Out of these, we can say that the featured snippet stands out as the most valuable optimization option. A […]

Read More
Quick enquiries