For SEO, if you are using multiple websites that are hosted on the different domain, then you need to consider few things otherwise, you won’t get an expected result. There are several pros and cons that you must know and in the following points, we’ll discuss the same.Read More
Although strategies and tactics differ very much for the non-technical and technical SEO, even the experts feel that it is very difficult to make them work together. Each of them has their own powers, but if they are combined then it can create magic.
If you have designed your SEO strategy keeping only revenue in mind, think again. As the basic fundamental of SEO is to provide information about your brand which your customer is looking for, and if you fail to do that then the customer will get the information from some other source, which may be incorrect. Any external source providing information about your brand is not exclusive and do not adhere the brand guidelines. So, it’s always better if the customer gets the information directly from the horse’s mouth. Here are the reasons why SEO is critical for brand protection.
Generally, customers rely on the information given by Google, so you have to maintain visibility and accuracy to avoid the negative experience.
SEO strategy should include the affiliate teams in order to avoid any deviation in representing the brand.
You invest a lot in the UX of your mobile app to make the customer’s shopping experience good, but what’s the use of it, if the customer is not able to find your app or may find some other app which is misrepresenting your brand. Again, this will definitely lead to a bad experience.
In order to avoid traffic leaks due to typos, you have to focus on the search terms which have the highest risk of interception.
The search box on your website is as important as any search engine as it should provide the correct information to the customer in order to avoid friction in web experience.
Only applying SEO responsibly is not enough you have to protect and enhance the brand from any kind of stigma which is bad for the brand.
Potential for links: The more you share about your products and services on social media, the more opportunities you will have to let people see your content and link to it. If you have popular content on social media, then you can attract the potential links. It doesn’t matter on which site you are posting, if you are posting high-quality content, then people will definitely check it out.
You can build your audience: You might be having the best product or services, but if people are not aware of it, then it’s of no use. If you want to reach the people out there, then you need to be proactive. You can even get instant access to your competitors and this will help you in increasing the traffic or your site and profit of your business.
Branded searches: When the customers search your brand on Google using a keyword, then it can help you in ranking the similar keyword. Like if lots of consumers are searching for your brand name with jeans, then Google will think that your page ranks well for your brand name and jeans, thus it will be a good result for jeans. Thus, at the end, you will get better ranking fo the keyword jeans.
Helps in the promotion: There is no place better than social media to promote your products and services. Thus, you can’t be successful in SEO without having a strong social media presence.
Optimizing a website is very necessary to form a content marketing strategy for your business. SEO is changing day by day but it remains on the top of the marketers’ agendas. By using the right SEO techniques you can bring your customers to your company’s outlet and even direct them towards making a purchase. Due to the constant evolution of the SEO methods, people tend to make some common mistakes. These mistakes are generally tough to avoid but can even affect your marketing in a negative way, let’s discuss some of them.
Choosing the wrong keyword: The marketers generally neglects the preference of the search engines while choosing the keywords. Although you define your products and services in a particular way, you should also understand the mindset of your potential customers. Don’t forget to do the background research before optimizing. You can even use some tools like SEMrush, Google Trends, etc. to find the adequate keywords.
Using keyword stuffing: You might be thinking that including your target keywords in every sentence will boost your ratings, but this is completely wrong. If you are using excess of keywords, then your site will be registered as spammy by Google. This can hurt your marketing, rather you can make use of Latent Semantic Indexing to recognize the topic of your content and to stuff your keywords in the perfect manner.
Creating content which is not about keywords: In order to rank a certain keyword, people usually doesn’t focus on the text on the target topic. If your content is irrelevant, then this is for sure that Google will not rank you well. Your aim should be to present the content which relates to the topic and not just making fifteen different topics and including that same content in all of them.
Hopefully, after reading this you can avoid some of the common mistakes while doing SEO.
Now that you have a perfect idea that you want to start the development for a service website or blog, are you aware of the fact that it is unique and will provide you something different?
Do not rush into things; think like an SEO expert and pay attention to an optimized mobile design. According to an expert, 64% of the population uses their smartphones as compared to the desktop conversion.
This trend will continue for sure and if you want to beat the competition, it is important for you to optimize your mobile design for SEO. Now, the question arises- what will this identify? More clarity and longer commitment.
Check out these tips that are given below that will definitely make your mobile design SEO-friendly.
Lightning fast page speed-
We definitely don’t like slow loading, especially on our mobile phones. Many pages are affected by virus due to which the speed of the mobile phone gets slow. Do not forget to minimize redirects because these redirects will create additional HTTP request, which increases the load time.
Beware of Pop-Ups-
According to Google, pages that show intrusive interstitial will provide you a bad experience. That is the main reason why Google has banned such business websites with mobile pop-ups.
Design for big fingers-
It is important that your mobile design should smoothly facilitate touch screen navigation which can be easily scrolled with fingers that are too big or too small.
Titles and Meta Description-
Yes, SEO experts are well aware of action-driven titles and Meta descriptions which include the target keywords for the website. The length of the Meta description should be around 130 characters. So, keep things shorter because Google is known to Truncate Meta descriptions on mobile.
It will not be wrong to say that if there is a presidency competition between the SEO (Search Engine Optimization) and PPC (Pay Per Click), then obviously SEO will win that too in a landslide. Nowadays, people don’t even think of giving PPC a chance to advertise their business. You need to know that PPC is something that you can’t ignore. Let’s look at the reasons why just SEO is not enough:
The number of listings has been reduced by Google: Now, Google serves the listings based on the location of the user. The local listings are displayed before the organic listings. The listings are now reduced to three, but it will not be an issue for you if you appear about 2-3 times on the first page. So, try to gain more referrals and that can be done by PPC.
Now it is possible to Hyper-Target ads to a list of your prospects: If you are in business since years, then you will be having a large prospect list. It is now possible to upload the email list in order to hyper-target the ads to prospects through paid search advertising.
A new home-service specific ad listing is coming: You might not know, but Google is testing a very new kind of listing, which will connect the users directly to the home-service companies. The program will expand to some other home services too.
Remarketing is also a type of paid search advertising and this allows you to display your advertisement to the users, who has earlier visited your website while browsing. You can use this for awareness of the users who doesn’t convert their initial visit to your site.
SEO is a continually adapting and growing industry these days. It will be no longer that search engine optimization is seen as internet “black magic”. But nowadays, it seems to be an essential part of digital marketing strategy. According to the reports of previous year, it was evaluated that those businesses’ who have invested more than $65 billion on SEO services will cross more than $70 billion by the year 2018.
Here are given three bold predictions about the future of SEO industry:
UX will play a larger role-
In the past few years, it was estimated that SEO was seen as a job for the team members of IT. It seemed to be more as a technical role as compared to a creative position. However, SEO has different technical elements as its core is an art form. In today’s time, professionals of SEO need not to have technical understanding of how to optimize websites or different types of texts that are used for search engines.
AMP will be a ranking factor-
We all are living in a secular world. Google used to handle single index of documents when dragging search queries. In today’s world there are two indexes, one is for mobile phones and the other is for desktop.
AI will run search-
Last year Google announced RankBrain, due to which most of the people got confused. With respect of this, in today’s time as well most of the people are not aware about RankBrain. AI stands for Artificial Intelligence. One of the best benefit of AI is that it will kill black-hat SEO, which is best for the industry.
Search Engine Optimization (SEO) has become a strength that needs to be calculated with the help of mind, circumstance and cash. Here are some of the major tools that are used to overwhelm such situations:
Search Engine Optimization is the key of Brand Evolution, Recognition and Commitment-
One of the major web traffic is assisted by the powerful batter of search engines such as Bing, Google, and Yahoo. Consequently, if you do not want to create your content which is rising in your mind, then on the spot eliminate it from your website instead of getting stuck in highly valuable traffic.
Ultimately, 93% of people start experiencing with the help of search engine. Yes, it is not a joke…. 93 percent!!!
Search Engine Optimization produce and enlarge your market position-
Because of vast and on-growing population of search engine, with the proper use of search engine it will not only increase your audience but also it will increase your market ranking because of your visibility.
Search Engine Optimization in the U.S. vs. Global utilization-
There is no doubt behind most foreign outsourcing is “COST”. The fiscal and innovative circumstances will vary from brand to brand, but with doubts, there are hurdles in the global management as well.
The Reality of Top Notch Search Engine Optimization-
One has rightly said that, ‘What you put into life is what you get out of it.’ So, it is important to take time and plan a strategy which is unique about your brand and your content.
The SEO Forecast and Timeline-
It is a fact that the SEO tools we are using today are more complex than ever. According to the surveys, there are different SEO tactics that were effectual in 2004 are not effectual in today’s time at all. And also, there are companies which are using outdated SEO tactics.
Recently a survey has been conducted on the local search ranking factors. For this survey, about dozens of local search engine experts has kept their opinions on the top ranking factors.
The particular ranking factors are divided by rankings in the Google’s local pack and rankings in the organic search result of Google. It seems like the local ranking factors have been emphasized more, the reason for this is that the local pack emerges before the organic search results snippets.
Here are the top 10 local pack finder factors:
Proximity of Address to the Point of Search (Searcher-Business Distance)
Physical Address in City of Search
Proper GMB Category Associations
Quality/Authority of Inbound Links to Domain
Consistency of Citations on the Primary Data Sources
Domain Authority of Website
Product/Service Keyword in GMB Business Title
Quality/Authority of Structured Citations
Consistency of Citations on Tier 1 Citation Sources
Click-Through Rate from Search Results
Here the top 10 Local Organic Factors
Quality/Authority of Inbound Links to Domain
Domain Authority of Website
Diversity of Inbound Links to Domain
Topical (Product/Service) Keyword Relevance of Domain Content
Quantity of Inbound Links to Domain
Quantity of Inbound Links to Domain from Locally Relevant Domains
Click-Through Rate from Search Results
Geographic (City/Neighborhood) Keyword Relevance of Domain Content
Product/Service Keywords in Anchor Text of Inbound Links to Domain
In the survey, the suggestions of the local search experts about the factors on which they are focusing are also included. The survey hence, concludes with each of the SEOs that provide insights of the details that affects the rankings so far. If you are looking to keep your local SEO skills up-to-date and sharp, then this article will definitely help you.