The ranking of Google My Business listing is something that every entrepreneur is focusing on right now to come up in the top 10 category. Factually speaking, only then can it help you on a serious note. To improve your ranking, you need to up your SEO game drastically. You...

Content is one of the most important marketing strategies for any business, regardless of their size. Big businesses that operate at hundreds of locations at once need to create more generic content. However, local businesses and start ups that run in one to two cities should focus on targeted content....

As technology advances, it is important for us to understand that having a social presence matters. No matter what business you want to run, it will not be a success if you don’t have a website for it. A website is a necessity when it comes to earning your business...

Websites have taken over the world. More than a billion people surf the internet every hour for a wide range of activities. No matter what interest people, they are always there on the internet to find details about it or to search up places to visit or to shop online...

For people who aspire to start their own business, it is important that they are aware of the competition that they face. No matter what your business might be about, whether it is a restaurant or a hotel, or even a company that you desire to start, in the 21st...

Have you ever purchased a product because a famous celebrity was using it or talked about it? We often see glamorous movie stars or singers endorsing a product and persuading people to buy it. And people, more times than they can recall, do end up buying products just because a...

For small-to-medium businesses, this has been the most frequently asked question. As you need a  multi-faceted approach to search marketing, your brand needs a strong organic foundation that can build and enhanced with pay-per-click (PPC) campaigns. So, your website should show the implementation of general SEO best practices. Your brand...

In February 2011, Google Panda update targeted spam and low- quality content to enhance search reliability. In 2018, it is expected of Google to keep giving relevance to content higher priority as a ranking factor. As 20% of the mobile search requests are the voice and as the voice search...

For the sake of local search results, Google brought Pigeon Update – one of Google’s biggest-impact algorithm update. The effect of this update was felt by local businesses in relation to their website’s analytics data. In terms of searching for local businesses and their information, Google users got a different...

Before Black Friday, Google made some exciting new announcements for AdWords advertisers. AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without...