Google Ads inform advertisers of ideal campaign types by creating a new workflow for your specific business goals. Advertisers choose their business goals and Google Ads will show you the matching campaign types after creating a workflow. By using a goal, you can make the decision easier when you create...

As a dentist, you would acknowledge the fact that patients suffering from a dental problem often look up a lot of choices online before finalizing one for their specific case. The typical online user behavior is pretty standard. They Google the query and see a list of dental experts that...

If businesses want to maintain a presence on Facebook, it's very, very important that they attract positive customer feedback. This statement has, in some ways, always been true. After all, Facebook users are unlikely to visit a business (or a business profile) if all or most of its customer reviews...

  Google has many different things that they work on during the course of any year. Because of the technology and resources available to them, they can make changes at virtually anytime to ensure the consumer gets what they need and want. Of course, when the consumer is at the...

  For business owners, bloggers, general internet users, and basically anyone who has a need for Google in their daily lives, it is important to understand the recent Google algorithm changes. The thought process is that people are now searching more and more through their smartphone, making Google now favor...

Whatever the type of business, competition always happens. In the online world, some people say spying is easy because there are many tools to search your competitors with one click. A person should be able to do it, but it is important to know what needs to be done; otherwise,...

This is the age of individualization and customization, and marketing is no exception to this trend. As consumers' patience further declines, it is pertinent that marketers, especially search marketers, put the right products in front of the right people. Moreover, they need to make this search process quick and easy...

On January 17, 2018 Google announced that the loading and functioning speed of a page would now be a factor when determining the page rankings in mobile search results. They stated that this update would only affect the slowest search results, and even then it would only be a small...

In simple terms, static web pages are those filled with content that cannot be changed without having a developer. He uses its source code, whereas dynamic web pages can show different content from the same source code. When we talk about dynamic pages for your company’s website, then it means...

  “Digital Marketing For Small Business…… Digital Marketing For Startups”. Digital Marketing is considered to be the most searched on Google that business owners are looking for. For any small business, or any startup there is a cost factor that plays a major role. But, as an entrepreneur you have...