Machine learning is the future of Google search and Google is paying a great deal of attention towards it. The supply of data by Google in increasing at a fast pace and the use of machine learning is going to improve only in the time to come. The present scenario...

Recently it has been discovered that Google is not supporting its meta news keywords tag. And the company is nor supporting it for several months. This news was not known until a twitter conversation between Joost de Valk of Yoast and John Mueller of Google was exchanged recently. About the...

For small-to-medium businesses, this has been the most frequently asked question. As you need a  multi-faceted approach to search marketing, your brand needs a strong organic foundation that can build and enhanced with pay-per-click (PPC) campaigns. So, your website should show the implementation of general SEO best practices. Your brand...

Some companies think about managing in-house PPC campaigns, mostly because they think it will help them cut costs. While the option seems to be attractive, but there are certain advantages offered by an agency when it comes to making the most out of an AdWords account. An agency carries a...

In February 2011, Google Panda update targeted spam and low- quality content to enhance search reliability. In 2018, it is expected of Google to keep giving relevance to content higher priority as a ranking factor. As 20% of the mobile search requests are the voice and as the voice search...