As a dentist, you would acknowledge the fact that patients suffering from a dental problem often look up a lot of choices online before finalizing one for their specific case. The typical online user behavior is pretty standard. They Google the query and see a list of dental experts that provide professional services in their vicinity.
How good it would be if your practice too comes up on the first page of Google ranking so that more and more patients discover your practice and agree to book a dentist appointment?
This is the exact value proposition that well-devised dental SEO strategies provide. They help elevate your dental practice’s visibility when it matters the most, to the people who matter the most. Without a sound SEO strategy your website will be relegated to the back of the search engine rankings, and result in poor visibility. As a result, you risk losing out vital professional opportunities to competition ranking better than you.
Why dental SEO is crucial?
You have put in long hours and toiled hard to become a dentist. Now its time to take your practice to newer heights of popularity. For this, you need a steady stream of new clients – a KRA delivered by companies in digital marketing and SEO. They examine your site’s structure and layout and make it easy to be discovered by Google algorithms. When Google crawls your site and sees all elements optimized for SEO, it rewards the site with a higher ranking, which potentially improves your chances of conversions online. Be it site schema markup, building authoritative links, posting fresh content regularly, or directory submissions, all activities of a white hat SEO program are geared to bring fresh influx of clients from different sources towards your website.
There are more than 200 ranking signals that need to be optimized on your website. Evidently, this is more than a DIY project. It needs the caliber of a professional SEO expert. Such an agency will carry out important tasks like
1 – Fine tuning the H1, H2, H3 tags
2 – Rectifying dead links
3 – Fine tuning the meta tags like titles, meta descriptions, and alt image text
4 – Content writing to factor in keywords and readability
5 – HTML and XML sitemaps submission
6 – Article and directory submission
7 – Local SEO
8 – Guest Posting
9 – Social bookmarking and improved social presence
10 – Geo-targeting
With this, your dental SEO practice gets the maximum visibility, generates sustained interest, and helps to augment your business revenues with the online medium.
Dental SEO adds immense value
When it comes to a major decision on handling tooth, users generally prefer an expert. Be it orthodontics, root canal, cavities, chipped teeth, pediatric dentistry, or dental emergency, they would choose a reliable expert to resolve these dental issues.
Along with asking friends and acquaintances, they also make sure to research online. Hence, when a user types ‘dentists near me’ (this is an actual search query that is very popular among people looking for dental experts in their locality), your practice needs to get listed front and center on the first page of search engine results page with the help of dental SEO strategies. It helps to present an authoritative image of your dental practice. This builds trust and allows them to go ahead and schedule a visit to your clinic.
These reasons clearly validate the need for dental SEO planned and implemented by a dependable SEO company. Make sure to opt for this digital marketing technique and see your brand rankings soar past other dentists in the area.