On- page SEO is the process of optimizing front –end and back end component of your website. This strategy allows your website to rank high in search engines. And, bring in more traffic. On-page SEO includes content elements, site designs, and HTML. Out of 500 digital marketing experts questioned, a...

Inbound marketing or, say, SEO leads have a close rate of 14.6%. And outbound leads like cold pitches; direct mails have a mere 1.7% closing rate. These stats clearly state that SEO is highly effective when it comes to conversion rates. As an e-commerce owner, you would always want to get more leads...

Suppose you are one of those marketers who consider SEO and content marketing as two separate tactics. Then we guess you should rethink your theory because content and SEO go hand in hand. They are interconnected with each other. And many times, they even complement each other. This means it...

Links are the game-changer of a website’s digital marketing efforts. If used smartly, they can either impact your search engine results performance for the good and give you an unbeatable competitive edge. Regardless of what technique you use, that is, either black hat or white hat, you must prepare for...

The ubiquitous Search Engine Optimization (SEO) is known by everyone. What many people don't know is that SEO isn't a one-person army. It involves numerous different tasks and operating pieces. Each of these aspects is equally important to strengthen the robustness of your website. One of these aspects is backlinks....

Engagement refers to the number of times a user interacts with your website, app, or other product. In simple words, you can call engagement as the frequency. The definition may differ for various industries, but for software, apps, and digital media, it holds. Highly engaged users may frequently return to...

The first ranking website in Google’s organic results gets an average CTR of 31.7%. Also, the top organic result is ten times more likely to get clicked than a page at number 10 position. These stats clearly show the importance and advantages of ranking first in Google’s search results. As an e-commerce owner,...

Your website is the face of your brand. It's the first place of interaction with your consumers or clients. And you should know that people make snap judgements. It only takes 0.05 seconds for users to decide whether they want to stay on your site or leave. As a business owner, you...

There are different ways to visit a website. People get hyperlinks in their emails, instant messenger chats, backlinks on websites and blogs. One of the most familiar ways one can land on a site is by looking up the keywords in a search engine like Google and Bing; this method...