What Is Organic Traffic (and How to Increase It)?
There are different ways to visit a website. People get hyperlinks in their emails, instant messenger chats, backlinks on websites and blogs. One of the most familiar ways one can land on a site is by looking up the keywords in a search engine like Google and Bing; this method is handy if the person searching for information does not have a direct source.
Once you search for the information in a search engine, you get some links in the search results. Some of the links have ‘Ad’ in their front; this type of search is not organic traffic; it is a paid one. The other links you get in the search results is the organic traffic; this type of search result is due to a continuous and effortful work of Search Engine Optimization.
Google has received nearly 2.3 trillion searches in 2019. Also, 93% of all online interactions begin with a search engine. Additionally, the first five organic results on first page of search engine results page (SERP) account for 67.60% of all the clicks.
This means that if your company is listed on first page of Google then it stands a very high chance of driving qualified site traffic, generating better engagement and enabling stellar conversions. SEO strives to accomplish this objective and help enhance your brand’s visibility where it matters the most – i.e., in front of your target customers.
What is organic traffic?
Google Analytics is a free web analytics service and tool, which is offered by Google. Everyone can have the freeware on their website. The software is also complex and ever-evolving. Due to its continually changing nature, a self-maintaining business owner can get a little baffled with the intricacies and may not produce excellent reports.
The mobile package of Google analytics allows Google analytics to be applied to mobile websites. The mobile package has server-side tracking codes that use JavaServer Pages, PHP, Perl or ASP.NET for its server-side language. The ad filtering programs and extensions like Adblock and NoScript from Firefox and the Disconnect Mobile app can block the Google analytic tool’s tracking code. This is a limitation in the Google analytic tool. The process of increasing organic traffic is in the constant pursuit of eliminating these limitations.
This is the reason why the process of organic traffic is in demand, and there are companies always on their toes to improve the process further. The method of increasing organic traffic to give better organic search results is called Search Engine Optimization (SEO).
How to increase organic traffic?
To answer this question, we need to take a look at the process of Search Engine Optimization. The process is complex and evolving with time. Every company needs a website; it is an effective way of communication in many ways. The site is the most resourceful medium in educating potential customers about the products and services offered by the relevant company. The content optimization on the website is called on-page optimization. The process involves many sub-processes that work by a sound combination of meta tags, keyword density, Robots.txt, reducing 301/404 errors, Site Map, internal link anchor text, Canonical URLs, Title Tag for links and SILOS.
Off-page content optimization is done outside the company’s website. There are a few methods of off-page optimization like RSS feeds, Directory Submission, Social Bookmarking, Article Marketing, Social Media, press releases, forum/blog commenting and forum posting.
The Search Engine Optimization process is typically taken care of by third party companies that are skilled in this aspect. Every company, whether a small or giant one, wants to be at the forefront of the competition. There are three types of businesses in the market as follows.
1- Companies without a competition
Even if a product offered by a company is unique, the company’s presence should be made known to a larger group of people, and they should be aware of the product in the market. Without the brand awareness, the product may fail from seeing a brighter light of the day, and the company may not enjoy the most optimum business turnover it deserves.
2- Companies with a competition
For companies that compete due to similarities of products or services, their strong marketing can help them to become the choice of potential customers. This way, they can make sure that they do not lose ground to their competitors.
3- Companies making their way to the broader market
Making one’s firm an international brand is the dream of every business person. We all have some so many brands that are the choicest ones in the world. These brands may not offer anything more outstanding than their competitors; however, the brand value is so much that their patrons cannot think of anything else.
The organic traffic is the search results one gets in the first few pages of a search engine with the help of the SEO process. Many educated potential customers know that ad links are not the best search results and may not click on them at all. Some may casually stumble on the ad links, and this, too, will result in paying for the visit. Therefore, the organic traffic generation is a healthier, more productive and more cost-effective method of generating online business than the paid results.
How is the SEO process carried out?
The Search Engine Optimization process is carried out by a set of skilled professionals called as SEO experts. Because the process is constant in terms of implementation and evolution, the SEO experts use several tactics in the process. There is a complex algorithmic process that involves a lot of factors.
Here are some steps in increasing the organic traffic
1- Give definition to your organic traffic and broader SEO goals
The SEO process helps in the long run. It helps in generating organic traffic over a long period of time. For a company strategizing, a transparent and data-driven SEO plan is essential. With this plan, you should lay out your objectives and the methods of achieving them. You should focus on the target that is realistic and achievable that will fit into the broader goals list. Advisably, your SEO goals should fit into your company goals and marketing goals. They should provide measurable metrics that can help you improve. For example, if you want to develop the website traffic but don’t worry about the conversion proportion, then you can use broad keywords and SEO campaigns. Whereas, if you want more conversion in proportion to the traffic received, then you have to use narrow keyword targeting and SEO campaigns.
2- Understand your website’s current status
The best method of getting a view on how the site is technically performing is by activating Google Search Console. You can verify the ownership of your website; you can just copy and paste a small snippet of code in the DNS configuration. There are free website health and performance analysis tools that can help you with useful insight into how easily accessible your website is to mobile phone and disabled users. With this procedure, you can get a better understanding of your website’s technical structure and health.
3- Find your target audience
You can improve the ranking of organic traffic by identifying your target audience and understanding how to attract them. Take a look at what website are able to meet their specific needs in search results. With this method, you can know what to add to your website and product for better client prospects. The process can be further divided into finding commonalities amongst visitors, checking the proportion of traffic to conversion, collate detailed information on your target audience and divide the visitors into personas.
4- Find out your competitors and their strategies
One of the most important aspects of any kind of marketing is knowing the competitors. Your rivals in the market are in a constant race with you. Identifying who all want to promote their products and services by overtaking you can help you be aloft in the market. After knowing your competitors, see the way they work in attracting your customers is a crucial step in digital marketing. The few things you need to look at is whether your competitors’ websites are more engaging, visually attractive or informative. Check their backlinks; doing this can help you understand where your competitors are going web traffic.
5- Form an on-site content and SEO strategy
Once you have been able to plan your SEO goals, identify your website’s strength, narrow down your target audiences, find competitors’ strategies, you can formulate your on-site content and SEO strategies. At this step, you have to decide which content aspect is the most critical and form order. Usually, a content and SEO strategy mean on-page content optimization and technical improvement, like having a more visually appealing website, making it informative yet concise and brand-persuading. With these amendments, the sitemaps get resubmitted to Google. With a new search, the likelihood of the site coming up as the first few search results increases. This way, the organic traffic for a website is increased, and the ranking in the search engine is improved.
6- Improve web content
The content on your website or its extensions like articles, blogs and off-page content is the thing that is going to let the visitor read it thoroughly. The material has to be appealing in the first place. It also has to be updated time and again so that the newer and more improved keywords fit in properly. The overall content structure too needs timely changeover. There are a few things you need to keep in mind: metadata optimization; it is processed in which the information provided to the search engine is optimized. The information includes a page title and meta description; it is visible for users from the search engine (i.e. without clicking on the link). The content should be useful, resourceful and catchy.
7- Better your websites usability and technical SEO
The best method of getting a view on how the site is technically performing is by activating Google Search Console. You can verify the ownership of your website; you can just copy and paste a small snippet of code in the DNS configuration. There are free website health and performance analysis tools that can help you with useful insight into how easily accessible your website is to mobile phone and disabled users. With this procedure, you can get a better understanding of your website’s technical structure and health.
To conclude
The search engine is the most straightforward tool for someone to look at for anything they need and do not know where to find. The keywords input by the browsers is used in an algorithm-based search and this way; the most relevant search results are produced. The client reads the brief description mostly from the first few results and clicks on the one that suits their needs the most.
A company that needs to connect with its customers should optimize their website, blog or article on the search engines so that the customer can first come to know about their products and services. This process helps in three ways; firstly, if someone wants to buy a product, they can directly log on to the right webpage to make the purchase. Secondly, if someone just needs information on the product or service, then they can read the blogs or articles and click on the backlink, which leads to the purchase website to buy it if the desire arises. Thirdly, even if someone does not intend to purchase anything at all and just wants information, then in the search engine, they can click on the informative blogs or articles. Once they are sufficed with their information, they can come to know about related products; they can, therefore, get brand awareness.
