Links are the game-changer of a website’s digital marketing efforts. If used smartly, they can either impact your search engine results performance for the good and give you an unbeatable competitive edge. Regardless of what technique you use, that is, either black hat or white hat, you must prepare for the consequences that follow through. … Continue reading “How to Differentiate Good or Bad Backlinks?”
The ubiquitous Search Engine Optimization (SEO) is known by everyone. What many people don’t know is that SEO isn’t a one-person army. It involves numerous different tasks and operating pieces. Each of these aspects is equally important to strengthen the robustness of your website. One of these aspects is backlinks. They are imperative to build … Continue reading “What are Backlinks, and Why are They Important?”
Engagement refers to the number of times a user interacts with your website, app, or other product. In simple words, you can call engagement as the frequency. The definition may differ for various industries, but for software, apps, and digital media, it holds. Highly engaged users may frequently return to buy and share the product … Continue reading “How to Improve Engagement On Your Website?”
The first ranking website in Google’s organic results gets an average CTR of 31.7%. Also, the top organic result is ten times more likely to get clicked than a page at number 10 position. These stats clearly show the importance and advantages of ranking first in Google’s search results. As an e-commerce owner, your sales will shoot through … Continue reading “Seven Actionable Steps For An e-Commerce Website To Improve Google Ranking”
Your website is the face of your brand. It’s the first place of interaction with your consumers or clients. And you should know that people make snap judgements. It only takes 0.05 seconds for users to decide whether they want to stay on your site or leave. As a business owner, you need to first invest in … Continue reading “A Guide: How Often Should You Update Your Website?”
There are different ways to visit a website. People get hyperlinks in their emails, instant messenger chats, backlinks on websites and blogs. One of the most familiar ways one can land on a site is by looking up the keywords in a search engine like Google and Bing; this method is handy if the person … Continue reading “What Is Organic Traffic (and How to Increase It)?”