Before Black Friday, Google made some exciting new announcements for AdWords advertisers. AdWords promotion extensions were in the testing phase since last year. Now, the new AdWords interface will have these promotions in text ads as they are being rolled out globally in all supported AdWords languages and currencies. Without...

The launch of Showcase Shopping ads by Google AdWords has been the recent hot news in online advertising. This holiday season, mobile shoppers in some more countries will witness a new form of advertisement through Showcase Shopping. Being designed to create more business opportunities for advertising brands, Showcase Shopping ads...

The newly introduced Days to Conversion reporting will enable advertisers to understand how much time it takes for consumers to convert after they click on their ads. This feature will be available in AdWords current and new interfaces and will allow advertisers to get a better insight of their sales...