If businesses want to maintain a presence on Facebook, it's very, very important that they attract positive customer feedback. This statement has, in some ways, always been true. After all, Facebook users are unlikely to visit a business (or a business profile) if all or most of its customer reviews...

This is the age of individualization and customization, and marketing is no exception to this trend. As consumers' patience further declines, it is pertinent that marketers, especially search marketers, put the right products in front of the right people. Moreover, they need to make this search process quick and easy...