Google has now brought tappable shortcuts to its Android and iOS app as well as to its mobile search. This will allow its users one-touch access to all the information about particular topics. Now, upon landing on the home screen, searchers will be met with a carousel of swipe-able shortcuts...

Adwords recently launched new location extension for the display ads. The format of the new ad was displayed in their local store, photo or images business hours, which additionally has the ability to give as headlines as well as its copy. The above given lines for local bakery can be...

The Google Fred Update which was first spotted on the 8th of March, 17 seemed to really big. Over 70 sites were hit by the update and around 95% of them had two things in common. These sites are content driven, either blog formats or other content and they all...

Google recently started a new kind of penalty, which targets rich snippets that are considered as a fake and a spam. Some of the webmasters have even received a new alert. This is basically to target the websites, which are making use of rich snippets as a spam manner. Although...

A few decades earlier no one would have thought that Facebook would take the social media by storm and gain the cult status it has now. What more, it has added 6 new live features and supplemented itself with new feathers to its all ready embellished hat. The 6 new...

Now is the right time to examine and evaluate the best ways to enhance your SEO strategies during 2017. You don’t need to make it more complicated, just small little things and you will be all set to boost your SEO ranking. Here are a few tips that you might...

Let us take you through the top sections of the report released by Searchmetrics of Google’s top search ranking factors: Content Factors: A new ranking factor called content relevance has been introduced which will help measuring the relevance of a piece of content on a scale of 0-100. Higher the...

A recent trend in Search Engine Optimization is that engines have been formulated to work around user needs and their experiences in searching. Google has done a remarkable job in this regard which has been highly satisfying to the readers. In today’s context, user intent has gained significance in the...

Google is coming with a new mobile-first index. This simply means that even for the listings that are shown to the mobile users, Google will now create and rank search listings based on the mobile content. Refer to the set of Q&A to get an idea of its functioning: What’s...

The users of Gmail should now get alert because there is a new online scam which is focusing on you. The term ‘Gmail Phishing’, is also misleading the technology savvy users. This scam was detected by Mark Maunder who is the CEO of WordPress Security Service Wordfence. In the opinion...