All About Google’s ‘Rich Snippets’ penalty!
BlogUncategorizedAll About Google’s ‘Rich Snippets’ penalty!

All About Google’s ‘Rich Snippets’ penalty!

Google recently started a new kind of penalty, which targets rich snippets that are considered as a fake and a spam. Some of the webmasters have even received a new alert.

This is basically to target the websites, which are making use of rich snippets as a spam manner. Although the real reasons for this new penalty and unknown yet.

Defining Rich Snippets
Rich snippets are used to improve displays of the results of the web page. This also includes images and some other details about the website. Google says that rich snippets are designed for summarizing the data and content of a particular page, in such a way that it is easier for the users to understand what the page is all about, in the search results. This extra information or you can say extended information will grab the attention and trigger higher click rate.

What data gets into rich snippets?
You can use some rich snippets, which will depend on the type of content that is present on your site. These types can differ according to the search engine. Current rich snippets are authors, people, products etc.

If you use structured data markup, then you will get rich snippets. By marking up your data and pages, you actually let your pages shoe the most important information.

There is no easy way to implement structured data in an automatic manner, you need to use some tech knowledge and you also have to read some guidelines like Microdata or Microformats.

With a team of highly experienced digital marketers, we have developed some of the best results driven campaigns for all size agencies and businesses.

Why Improving User Experience is Crucial for SEO

When you design and publish a website, it has two key purposes – -It should allow searchers to move to your website -It should improve the dwell time of the visitor when they browse the site These steps help you convert a total stranger into a customer for your brand. But this can happen only […]

Read More

Must-have Free SEO Plugins for WordPress to Dominate search rankings

Did you know that WordPress controls around 42.7% of all the sites found on the internet? That is a huge number, especially when compared with other CMS available in the market. In fact, the next top rival of WordPress, Joomla accounts for only 1.8% of all sites. However, this popularity has resulted in an abundance of WordPress SEO plugins in […]

Read More

Decoding the Delay: How Long Until SEO Tweaks Take Effect?

If you know anything about search engine optimization, then you might be aware that it takes forever to show effects. Hence, marketers seek the paid ad route. But wait, just because SEO takes forever, 6 to 12 months, to be precise, to show results, it doesn’t mean it isn’t effective. In fact, with continuous efforts and the right […]

Read More

How to Win Featured Snippets on Google – A Compact Guide for Business Owners

As a marketer or business owner, you would know how visibility in search engine results helps you gain an unbeatable competitive edge. There are many ways, like PPC and organic search, that help you come up on search engine results pages or SERPs. Out of these, we can say that the featured snippet stands out as the most valuable optimization option. A […]

Read More
Quick enquiries