When you design and publish a website, it has two key purposes – -It should allow searchers to move to your website -It should improve the dwell time of the visitor when they browse the site These steps help you convert a total stranger into a customer for your brand....

Did you know that WordPress controls around 42.7% of all the sites found on the internet? That is a huge number, especially when compared with other CMS available in the market. In fact, the next top rival of WordPress, Joomla accounts for only 1.8% of all sites. However, this popularity has resulted in an...

If you know anything about search engine optimization, then you might be aware that it takes forever to show effects. Hence, marketers seek the paid ad route. But wait, just because SEO takes forever, 6 to 12 months, to be precise, to show results, it doesn’t mean it isn’t effective. In fact, with...

As a marketer or business owner, you would know how visibility in search engine results helps you gain an unbeatable competitive edge. There are many ways, like PPC and organic search, that help you come up on search engine results pages or SERPs. Out of these, we can say that the featured snippet stands out as the...

You may be looking for a formidable online presence for your product or service. In such a case, the first thing to do is get a home for your brand. To do this, you can create a website. This journey of website creation can be both exhilarating and daunting. A...

The strategies utilized by organizations to build their online exposure are continuously changing along with digital technologies. The significant element that affects search engine optimization or SEO is the use of footer links. These links are found at the bottom of a website page. Plus, they are an incredible asset for...

We all have heard the saying no pain no gain. It rings true both in the world of weightlifting and digital marketing. But in digital marketing, it's more aptly expressed as "No pay, no gain." Just as dedicating time and effort to weightlifting yields results, investing in marketing, whether through...

You could have eventually gone over the term 404 as a website owner. A 404 error seems when a client attempts to get to a page that doesn't exist on your site. While this can disappoint clients, it can also adversely affect your site's search engine rankings. However, not all...

Shifting into a new place is often overwhelming. This is especially true if you don't know it well. The same goes for businesses trying to start selling things in another country. So, using international search engine optimization is probably a better option. You get a key to reaching people all...

Everybody believes that their online portals should rank the highest on Google SERPs. Numerous organizations compete to get visitors to their websites without paying for advertisements. It is, in many cases, said that making your website more well-known is the key to all of this. Be that as it may,...