Potential for links: The more you share about your products and services on social media, the more opportunities you will have to let people see your content and link to it. If you have popular content on social media, then you can attract the potential links. It doesn’t matter on which site you are posting, if you are posting high-quality content, then people will definitely check it out.

You can build your audience: You might be having the best product or services, but if people are not aware of it, then it’s of no use. If you want to reach the people out there, then you need to be proactive. You can even get instant access to your competitors and this will help you in increasing the traffic or your site and profit of your business.

Branded searches: When the customers search your brand on Google using a keyword, then it can help you in ranking the similar keyword. Like if lots of consumers are searching for your brand name with jeans, then Google will think that your page ranks well for your brand name and jeans, thus it will be a good result for jeans. Thus, at the end, you will get better ranking fo the keyword jeans.

Helps in the promotion: There is no place better than social media to promote your products and services. Thus, you can’t be successful in SEO without having a strong social media presence.