In recent years, Google has continued to improve the AdWords interface to make it more efficient and user friendly for paid search advertisers. Despite this, managing and improving accounts still remains a time consuming task, especially if you’re managing large accounts with multiple campaigns and ad groups.Time and money can...

f one needs better advertisement, then they need accurate tracking and measurement. The main aim or target of a business is to get conversations so therefore it becomes necessary to use smart tools to accurately measure and track conversions. Conversation When an user visits a website and clicks on the...

Google has always been a company which is extremely flexible with experiments in spite of its nature. These experiments could be variations in the algorithm, the user policy, the design or any kind of new web products that they launch. Alterations, modifications, changes, adjustments and improvements keep happening when Google...

Panic could be felt amongst digital marketers few months ago when Moz updated its key metric known as Domain Authority or DA for many sites. Many were surprised, whereas others were anxious about down-slide of their sites’ ratings.Though there was a fear of loss in traffic or google ranking, but...

You must have noticed a change in Google Analytics Homepage. It now shows Google Analytics 360 Suite for enterprise marketers. As the caption says “it is a set of integrated data and marketing logical products, designed specifically for the enterprise marketers.” Yet there hasn’t been any official announcements, but it...

It has been many years that bloggers and publishers post reviews regarding products and services which they may have received from various companies. Google is certainly no stranger to this happening and there has been no disapproval of the practice either. Indeed, Google has taken a step towards improving these...

When it comes to attracting traffic to a website then there are no better tools than SEO and PPC. It is impossible for any online business to survive in this digital marketing world without incorporating both PPC and SEO into their online marketing strategy. Internet world is huge and to...

In this modern world where internet has become a primary source of communication, the concept of Search Engine Optimization has gained immense popularity. This is due to the fact that internet is a huge and wild platform where information is distributed randomly and only by using SEO wisely, a company...

90% of web clients look forward to the search engines to discover what they are searching for. This figure more than clarifies the significance of Search Engine Optimization. If you are an owner of a business entity or website owner, then you won’t look at the magic wand of SEO...