Month: April 2016

f one needs better advertisement, then they need accurate tracking and measurement. The main aim or target of a business is to get conversations so therefore it becomes necessary to use smart tools to accurately measure and track conversions. Conversation When an user visits a website and clicks on the website, it could be a … Continue reading “Setting up Smart Goals and measuring and tracking conversations”

Google has always been a company which is extremely flexible with experiments in spite of its nature. These experiments could be variations in the algorithm, the user policy, the design or any kind of new web products that they launch. Alterations, modifications, changes, adjustments and improvements keep happening when Google engineers are involved. One of … Continue reading “Google Organic Search”

Panic could be felt amongst digital marketers few months ago when Moz updated its key metric known as Domain Authority or DA for many sites. Many were surprised, whereas others were anxious about down-slide of their sites’ ratings.Though there was a fear of loss in traffic or google ranking, but nothing of that sort happened. … Continue reading “Importance of Moz’s Domain Authority”

You must have noticed a change in Google Analytics Homepage. It now shows Google Analytics 360 Suite for enterprise marketers. As the caption says “it is a set of integrated data and marketing logical products, designed specifically for the enterprise marketers.” Yet there hasn’t been any official announcements, but it seems that Google Analytics 360 … Continue reading “New dimension to Google Analytics Premium Platform”