Website traffic indicates the growth of the business. It provides you an insight on-
- How well your marketing efforts are
- Preferences of the customer
- SEO efforts that you need to take to increase your visibility
- To generate more leads and improve the conversion rate
But it is necessary to focus on quality traffic. Here in this post, we will cover organic methods on how to drive traffic to your website. But before that, let’s dive into what is free traffic and what is quality traffic.
Difference between Free Traffic and Quality Traffic
It is essential to not only focus on site visits but also to improve the engagement. If the website traffic is increasing but your conversion rate is on a constant decline, it is a problem. It means you are not bringing quality traffic that can benefit your business. There are several ways to improve your conversion rate. Some steps include adding a call to action button.
You can also help share the information by making navigation easy. But the first step is to attract the right traffic to your website. The objective should be to attract more volume of qualified visitors, who are most likely to become your customers.
How to drive traffic to your website?
There isn’t one single approach to generate targeted traffic to the website. It involves a combination of different strategies. Some of them require efforts, while others are paid. Here, we are going to discuss free ways on how to channel qualified traffic to the website:
Free ways to increase traffic for the website
1 Create a free Google My Business Listing
Do you know that by registering your business on Google My Business, you get 7x more visits? Well, it is a great way to improve traffic to your website. Keep in mind that constant updates help the customer to locate your site and make a purchase quickly. It is known to be better than a regular website visit.
2 On-Page SEO
There are several SEO tactics that you can use to improve the search engine ranking and get qualified visitors. This tactic includes adding high-quality content to the website and writing a proper meta description for the pages. This technique also spans writing a clean URL, etc. On-page SEO techniques are free to use, but it takes time to provide the results.
3 List your business in Online Directories
Another best method to improve traffic to your website is to get your business listed on free online directories and review sites. Most of these sites will add a link to the website, so actively participating in forums like Quora can help you to fetch qualified traffic to the website. Also, many directories have a strong foothold on Google, and adding your business address in these directories will help you to rank high.
4 Create Back Links
A backlink is a link that passes juice from another website to your website. It not only brings qualified traffic but also places your business in front of the larger audience. In addition to that, Google heavily relies on backlinks, and it will increase the trust in your industry. The more backlinks lead to high rankings and more traffic. You can quickly get yourself noticed for free on Google with quality backlinks that are relevant to your line of business.
5 Share the content on social media
Social media has become one of the popular marketing tools, and it plays a vital role in attracting more traffic to your website. You can use several social media channels like Facebook, Instagram, LinkedIn, to promote your posts effectively. In this way, you can indulge with your social media audience and drive more traffic to the website. Creating and posting relevant social media content is not as hard as it may appear. You can create different strategies to show your product. The ultimate aim should be to engage the audience.
If the statistics are to be believed, then social media users are increasing at a phenomenal rate and are expected to touch 2.5 billion in the year. It is a great way to get free website traffic- only if you know how to handle it well.
- You should learn how to use different social media platforms.
- You should know when you should post the content to get high-traffic.
- You should know every social media handle is made for different types of users. Based on that, you should use it.
It is a known fact that the brands who write 15 original blog posts a month and share them on social media get an average of 1200 leads per month. So, it is the best way to get qualified traffic for your website.
6 Add hashtags in the post
Hashtags have become another popular trend to promote your blog posts. Through this method, you can spread yourself to different networks and get yourself discovered by the users. The more tags to your blog post, the more are the chances of attracting free traffic to your website.
7 Add your site on Chrome web store
The chrome web store is a fantastic way of driving traffic to your website, and many webmasters are not taking benefit from it. It is simple to add a site to the Chrome store. Through a Chrome presence, you can get qualified traffic. Adding your website to the Chrome web store helps you to gain qualified traffic.
8 Guest Post
Many people think that guest posting is the best way to improve qualified traffic to the website. The main reason why you should do guest posting is to get backlinks from the authority website. A guest post may help you to improve website traffic as well as create a steady flow of traffic to your site. What you can do is make a list of authority websites in your niche and ask them if they are ready to accept your invitation.
Apart from that, you can add your business presentation on slideshare.net. It will help to increase a lot of traffic and thousands of people will view your business.
In the end, we would like to conclude that there are several other ways of improving traffic to your website, but the bottom line remains the same. You need to find out about your potential users and the reasons why they should visit your website.