GreenWebMedia circular Logo
BlogUncategorizedTwitter to eradicate ads that request for your personal details:

Twitter to eradicate ads that request for your personal details:

Twitter started its ads for lead generation back in 2013 but it hasn’t done much to keep up with the latest version of Facebook.

As confirmed by a spokesperson, Twitter is now phasing out its current typical format for lead generation where brands can request for user’s personal information like their email ids, twitter handles etc.

Twitter introduced its format for lead generation with an aim to enable the marketers to get the prospects to sign for their campaign emailers and newsletters which will allow them to build a relationship outside the social media platform as well. Brands like Full Sail and Priceline were the first ones to use this format which sent the details of the person once he clicked a button agreeing to provide the information.

In mid-2015, Facebook rolled the similar format but with added features. Here, in addition to the email ids, marketers were able to ask for more details like their ZIP codes, contact numbers, Company and Job details etc. which are more useful to a marketer in order to close a sale. Furthermore, marketers also had the option to request for additional information from people like their area of interest and their preferred way of being contacted.

Facebook was building on Twitter’s format and Twitter hardly did anything to keep up with the pace. This lack of update could be the main reason why this lead generation format is joining the league of other products like Vine and Twitter Music which were discontinued by Twitter.

Twitter defined a two-step process for phasing out of lead generation cards. Brand will not be able to create lead generation ads or edit the cards after the 1st of February, 2017 and by the 1st of March, 2017; people will not be able to see the lead generation cards on Twitter.

With a team of highly experienced digital marketers, we have developed some of the best results driven campaigns for all size agencies and businesses.

Will AI like ChatGPT Replace Google Search? The Truth Revealed

Remember when asking a question meant typing it into Google and clicking through multiple links to find a decent answer?…

Read More

GEO vs SEO: How to Harmonise Generative Engine Optimization with Traditional Search Strategies

Search looks very different now in 2025. People no longer rely just on Google. AI tools like ChatGPT and Gemini…

Read More

The Smart Brand Owner’s Guide to Long Tail Keywords

Long tail keywords are the secret sauce of smart SEO. They are longer and more specific search phrases (usually 3+…

Read More

The Complete Guide to URLs- What Every Website Owner, Marketer, and Beginner Must Know

Every day, we type URLs into our browsers without giving them much thought. However, here’s the surprising truth: how you…

Read More

Are you interested to check how your website performing online?

Contact Us