Recently a survey has been conducted on the local search ranking factors. For this survey, about dozens of local search engine experts has kept their opinions on the top ranking factors.
The particular ranking factors are divided by rankings in the Google’s local pack and rankings in the organic search result of Google. It seems like the local ranking factors have been emphasized more, the reason for this is that the local pack emerges before the organic search results snippets.
Here are the top 10 local pack finder factors:
Proximity of Address to the Point of Search (Searcher-Business Distance)
Physical Address in City of Search
Proper GMB Category Associations
Quality/Authority of Inbound Links to Domain
Consistency of Citations on the Primary Data Sources
Domain Authority of Website
Product/Service Keyword in GMB Business Title
Quality/Authority of Structured Citations
Consistency of Citations on Tier 1 Citation Sources
Click-Through Rate from Search Results
Here the top 10 Local Organic Factors
Quality/Authority of Inbound Links to Domain
Domain Authority of Website
Diversity of Inbound Links to Domain
Topical (Product/Service) Keyword Relevance of Domain Content
Quantity of Inbound Links to Domain
Quantity of Inbound Links to Domain from Locally Relevant Domains
Click-Through Rate from Search Results
Geographic (City/Neighborhood) Keyword Relevance of Domain Content
Product/Service Keywords in Anchor Text of Inbound Links to Domain
Mobile-Friendly/Responsive Website
In the survey, the suggestions of the local search experts about the factors on which they are focusing are also included. The survey hence, concludes with each of the SEOs that provide insights of the details that affects the rankings so far. If you are looking to keep your local SEO skills up-to-date and sharp, then this article will definitely help you.