If you have designed your SEO strategy keeping only revenue in mind, think again. As the basic fundamental of SEO is to provide information about your brand which your customer is looking for, and if you fail to do that then the customer will get the information from some other source, which may be incorrect. Any external source providing information about your brand is not exclusive and do not adhere the brand guidelines. So, it’s always better if the customer gets the information directly from the horse’s mouth. Here are the reasons why SEO is critical for brand protection.
Generally, customers rely on the information given by Google, so you have to maintain visibility and accuracy to avoid the negative experience.
SEO strategy should include the affiliate teams in order to avoid any deviation in representing the brand.
You invest a lot in the UX of your mobile app to make the customer’s shopping experience good, but what’s the use of it, if the customer is not able to find your app or may find some other app which is misrepresenting your brand. Again, this will definitely lead to a bad experience.
In order to avoid traffic leaks due to typos, you have to focus on the search terms which have the highest risk of interception.
The search box on your website is as important as any search engine as it should provide the correct information to the customer in order to avoid friction in web experience.
Only applying SEO responsibly is not enough you have to protect and enhance the brand from any kind of stigma which is bad for the brand.