The Internet is a world of endless possibilities. The world is in your hands if you have access to the Internet. Every bit of information about every possible thing is available on the Internet. The Internet allows you to connect with the world – and opens the door to endless opportunities.
Now you can find all sorts of websites online, and people are making a career out of it. The most prominent example probably is independent Youtubers. They are creating new intelligent, and unique content every day, and it has proved to be a profitable career. In this world of high competition, everyone wants to make use of every opportunity they get. Big and small businesses alike want to make use of this online platform that can garner them a considerable profit that was not possible before the rise of the Internet. When you open your browser and search for a particular product, you will see many websites pop up in your result. These are the websites of various businesses that are trying to make use of the Internet to get more customers.
However, even though all the big businesses have websites for easy access and contact with the company, many small businesses do not have their website. Many do not have the resources or skills to get a website. Many have the mindset; I have a small business, then why should my business have a website? The overall size of your business does not matter. Having a website can prove to be beneficial to your business. This blog will help you to understand the importance of having a website for a small business.
But First, Let Us Get Over The Prejudices.
A lot of times, it is observed that the small business owners do not have the budget to get a website, or they think that their business is too small to have a website of their own. However, that is not necessarily the case. As you go through this blog, you will understand that these are merely excuses. Some of the common reasons are:
Excuse 1 – I don’t have the budget to get a website
It might sound like a very valid reason – if you don’t have the money, how can you run a website? But this is not a compelling argument. The truth is, you should get a website up and running as soon as possible precisely because your fund is limited.
The online platform is vast and full of opportunities. People from all around the globe are coming online in huge numbers every second. Millions of people are using search engines to find a product or service they want. As they hit enter, a list of websites according to their search will be given to them by the search engines and the users can then go to those websites and explore those companies.
When your small business has a website, it will pop up in the result of a potential customer looking for the product or service you’re offering. Your website can easily reach millions of potential customers, and that way, you can have found more customers quickly. It is all just one click away. The best thing about it is that the Internet is free marketing. Had you used hand-bills or some other method of advertising, it would have cost you much more, and customer increase would be limited. Through a website, you can reach people from all over the world – and it’s free!
Excuse 2 – I already have enough customers, I don’t need more
The website can fetch you more customers; it is true. However, you cannot attract a customer if you do not provide enough necessary details about the business. If customers do not even know what business you run, when the shop is open, contact details of the owners, and such valuable information, they will not be able to make the purchase.
When you have a website, it helps to make the potential customer more aware of what your business exactly is, what you are offering, the address of your shop, maybe the prices you are offering for a particular product or service. The well-informed customers then will know what to expect from you, and you will have more customers who will surely do business with you rather than customers who are confused and lost and end up making no purchase.
So even if you don’t need more customers, you should get your website so that you have the “right” customers.
Excuse 3 – My business isn’t an online business
Even if you do not sell products online, you still need a website for your business. Also, if yours is not an online business, you still need a website. Your customers need to find you and learn more about your business, and you need to earn your customer’s trust before they decide to do business with you. Your customers should be able to know what you will be offering them, whether the company is a legitimate one.
When you have a website, they can verify your business by looking up your physical location or by contacting you for information. The customers will not come to your shop and return empty-handed because they were not clear about what you sell. Therefore, you should have a website all the more if yours isn’t an online business because, in that case, your contact details will also be essential.
Excuse 4 – My customers are not very aware of technology and computers
Maybe you sell a product or offer service to people who you think are very much into technology or the Internet. However, that might not be the case. As mentioned before, there are millions of people from around the globe who are coming online every second. You never know what a person might be looking for.
The importance of having a website for small businesses is that it connects them to the world. You will find people who use the Internet to look up for the thing they want. Other than that, note that anyone with a Smartphone has access to the Internet. Your customers, who you think are not computer users, can use the Internet from their smartphones, and they can find your website that way.
So if you have a website, they can learn about your business from there and contact you if they want to do business with you. Therefore, free yourself from these prejudices, and make a website for your company because you do need it.
Now let us discuss in detail – why small business needs a website.
Why Do You Need A Website For Your Business – What It Can Do For You
If you are running a small business but do not have a website, you have probably made the excuses above before. Or you have probably thought that a friend will make a website for you. Please know that you do not need a fancy website for your business, but it needs to exist to reach and attract customers and make them more informed about your business. That way, you can have a smooth sailing business. Unless your friend works in web-designing, it is a bad idea to get your website made from someone inexperienced. You should always hire a professional to do that job for you.
Even above these few common excuses, there are several reasons to make a website for your small business. Sites have proven to be extremely profitable for small companies, and Deloitte’s analysis has shown that. It was found that a website helped these small businesses to earn four times their previous year’s revenue, and the revenue per employee also doubled, which led to the creation of more jobs and employment growth that was six times as high.
If you still find yourself asking, “why does a business need a website?” – Here are some reasons for you:
1.Customers Trust A Business With A Website
As mentioned before, everything can be found online these days. Whether you are looking for a hairpin or a job or your daily horoscope – everything is available online. The data shows that 30% of the customers look for a website of the company to check their reliability. Therefore, if your business does not have a website with details of your business and contact details, the customers might not be inclined to do business with you. So, your online presence is significant if you want to get customers.
2.They’re Online, But You’re Not
You might be surprised to know that there are 3.5 billion searches on Google every day. The first thing customers do when they want something is searching for it online. Therefore, companies rely on Search Engine Optimization (SEO) so that their website comes in the user’s search result when they are searching for something related to the product or service your company offers. 97% of people go online to find the thing they want, and if you do not have a website, you are missing out on your customers.
3.Sites Help Your Customers To Decide Whether To Do Business With You
Another thing to note is that customers rely on the information available on a particular company’s website before they decide to do business with them. The fact is, users, check out several websites of companies before settling on one. There are so many companies that are providing the same service that you are offering, and the competition is fierce. Users rely on search engines to find what they want, and when your company does not have a website, they will choose another. If you had a website, they could go through your website to decide whether your company is reliable and trustworthy.
4.Your website design may earn trust!
A good number of people rely on the website design of a company to decide whether it is a good company or not. Good website design might get their trust quickly. If you do not have a website at all, that will not help you to earn your customer’s trust. If you do not have an online presence, customers might question the reliability or quality of your service. Therefore get a website and make excellent website design. If they don’t like your site, they will not stay for long, and you will lose a customer.
5.Your Website Will Speak for you
If you are running a business, then your customers need to know who you are, what are you offering, and how to contact you. These are fundamental questions that should be answered on a website. When a user visits your site, they will go through your descriptions and product details, and that will help to understand you and the service that is offering, and that will, in turn, attract the customers when they know you well. If you do not have a website, your customers are in darkness about your business and will not be inclined to trust you.
6. Beat The Competitors!
There is competition in every business, and as the world is growing, the competitors are also increasing in number, and it is hard to stand out. Remember that the other companies that have a website already are getting all the privileges of it and booming while you are losing customers and cannot make as much profit. If you think you provide better service than them, then reach out to your customers – get a website. As your customers use your service, they will do the marketing for you.
Now, if you understand the importance of having a website for a small business, get a site now. Instead of relying on your friend, get a professional web designer to do the job for you. Once you start your website, you will notice the growth in your revenue and all the benefits that come along with it. Boom your business by earning your customer’s trust, and you can trust them to sing your praises!