Noire
Business Overview
The website belongs to online payments services.
NOIRE was the inspiration of leading payments and risk specialists who felt that the online industry was being done a disservice by technology and was being held back by the risk exposures of doing business online. NOIRE has since grown into a boutique payments service provider, offering the most advanced and sophisticated payments and risk technologies to global public companies as well as eCommerce start-ups.
Before engaging with us their website traffic did not perform as expected.
The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.
The Diagnosis
A thorough study of the keywords used in the client site revealed these interesting insights
Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business
| Keywords | Initial Ranking |
|---|---|
| Virtual terminal uk | Not in Rank |
| Third party processors merchant services | Not in Rank |
| Payment gateway in london | Not in Rank |
| Mastercard forex rules | Not in Rank |
| Online merchant account uk | Not in Rank |
| 6211 Card scheme rules | Not in Rank |
| Localised payment provider | Not in Rank |
| Payment gateway service providers uk | Not in Rank |
| Merchant account providers uk | Not in Rank |
| MCC 6211 | Not in Rank |
They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.
The Solution
We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.
1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.
The Benefits
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 191.17% from 827 monthly visitors to 1,581 monthly visitors.
In addition, we were able to boost the website all traffic by almost 221.98% from 1,319 monthly visitors to almost 2,928 monthly visitors.
Organic Traffic Trends, since we have started working:
All Traffic Trends, since we have started working:
Along with this, we managed to rank all ten keywords in the top five rankings. Out of the 10-targeted keywords, we have all 10-targeted keywords on page 1 in Google.co.uk search engine.
| Keywords | Initial Ranking | Today Ranking |
|---|---|---|
| Virtual terminal uk | Not in Rank | 1 |
| Third party processors merchant services | Not in Rank | 2 |
| Payment gateway in london | Not in Rank | 3 |
| Mastercard forex rules | Not in Rank | 2 |
| Online merchant account uk | Not in Rank | 1 |
| 6211 Card scheme rules | Not in Rank | 4 |
| Localised payment provider | Not in Rank | 2 |
| Payment gateway service providers uk | Not in Rank | 2 |
| Merchant account providers uk | Not in Rank | 3 |
| MCC 6211 | Not in Rank | 5 |
Backlinks Trend
We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.
Are you interested to check how your website is performing online?
Take the First Step
If you would like to work with us or just want to get in touch, we’d love to hear from you!
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