Business Overview

The website belongs to coffee making equipment.

Coffee Services provides the best range of coffee making equipment along with friendly customer service from people who really know their beans. We created Coffee Services in 2011 because we were fed up with the impersonal way that coffee makers were being sold. Our aim is to make buying your coffee machine as satisfying an experience as having an espresso prepared for you by an expert barista.

Before engaging with us their website traffic did not perform as expected.The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.

Table of Contents

The Diagnosis
The Solution
The Benefits

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business
Keywords Initial Ranking
coffee roaster machines Not in Rank
coffee roasting machines Not in Rank
coffee roaster machines for sale Not in Rank
coffee roasting machine Not in Rank
roasted coffee machine Not in Rank
coffee roaster sale Not in Rank
coffee roasting machine for sale Not in Rank
coffee roasting equipment for sale Not in Rank
buy coffee roaster machine Not in Rank
coffee machine suppliers uk Not in Rank
coffee machine suppliers Not in Rank
coffee roaster for sale Not in Rank
professional coffee roaster machine Not in Rank
commercial coffee roaster machine Not in Rank
coffee roasting equipment Not in Rank
coffee roaster machine Not in Rank
coffee roaster equipment Not in Rank
They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The Solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization
We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 222.25% from 5,172 monthly visitors to 11,495 monthly visitors.

In addition, we were able to boost the website all traffic by almost 303.91% from 6,108 monthly visitors to almost 18,563 monthly visitors.

Organic Traffic Trends, since we have started working:

All Traffic Trends, since we have started working:

Along with this, we managed to rank all twelve keywords in the top five rankings. Out of the 15-targeted keywords, we have all 15-targeted keywords on page 1 in Google.co.uk search engine.

Keywords Initial Ranking Today’s Ranking
coffee roaster machines Not in Rank 1
coffee roasting machines Not in Rank 1
coffee roaster machines for sale Not in Rank 1
coffee roasting machine Not in Rank 1
roasted coffee machine Not in Rank 1
coffee roaster sale Not in Rank 1
coffee roasting machine for sale Not in Rank 1
coffee roasting equipment for sale Not in Rank 2
buy coffee roaster machine Not in Rank 1
coffee machine suppliers uk Not in Rank 3
coffee machine suppliers Not in Rank 2
coffee roaster for sale Not in Rank 1
professional coffee roaster machine Not in Rank 1
commercial coffee roaster machine Not in Rank 1
coffee roasting equipment Not in Rank 1
coffee roaster machine Not in Rank 1
coffee roaster equipment Not in Rank 1

coffee-omega-backlinks-trend-image-1

Backlinks Trend

We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.