Brooklyn Pup Dog Training

Overview

Growing Organic Traffic, Leads and AI Search Visibility

  • 28Total organic leadsfrom 6 +366.7%
  • 6,107Organic trafficfrom 2,747 +122.3%
  • 34.4KSearch impressionsfrom 20.2K +70.3%
  • 11AI mentionsfrom 0 New

Since the start of SEO activities, Brooklyn Pup Dog Training, a business in the dog training industry serving Brooklyn and New York City, has shown positive progress across traditional organic search and AI-powered platforms. The website has gained AI visibility, attracted more organic visitors and generated more organic enquiries through Organic Contact Form Submission, Organic Phone No Tracking and Organic Email Tracking.

This case study compares the initial month’s performance with the latest results to highlight measurable improvements in website traffic, organic enquiries, Google Search engagement and AI-driven discovery.

AI Visibility and Brand Presence

AI-driven search is becoming an additional channel through which dog owners can discover trainers and training programs. During the initial reporting period, Brooklyn Pup Dog Training had no recorded AI visibility, mentions or cited pages in the tracking data. The latest results show measurable progress across all three indicators.

The website achieved an AI visibility score of 20, with 11 AI mentions and 3 cited pages across tracked AI platforms. ChatGPT contributed 5 mentions and 1 cited page, Google AI Overview and AI Mode generated 4 mentions and 3 cited pages, while Gemini recorded 2 mentions and 1 cited page. These results establish a measurable baseline for tracking future AI visibility and brand presence across major AI search platforms.

Organic Traffic, Purchases and Revenue Growth

The most important business outcome is the increase in organic leads. Brooklyn Pup Dog Training attracted more organic visitors and recorded additional Organic Contact Form Submissions, Organic Phone No Tracking and Organic Email Tracking leads during the latest reporting period.

Measurable Business Results

Organic traffic grew from 2,747 to 6,107, an increase of 3,360 visits or 122.32%. Organic Phone No Tracking leads increased from 5 to 13, generating eight additional leads and achieving 160% growth. Organic Email Tracking leads rose from 0 to 7, marking the first recorded email leads from organic search. Organic Contact Form Submissions increased from 1 to 8, generating seven additional submissions and achieving 700% growth.

Total organic leads increased from 6 to 28, a gain of 22 leads or 366.67%. Lead generation grew significantly alongside organic traffic, with improvements across all three tracked conversion channels. Organic leads per 1,000 visits increased from approximately 2.18 to 4.59, representing an improvement of around 110.55% in lead-generation efficiency. These results demonstrate strong growth in organic visibility, website enquiries and conversion performance following SEO activities.

Google Search Performance and Website Visibility

Google Search Console provides additional evidence of progress in organic search performance. These metrics focus on the website's visibility in search results and the clicks generated, rather than relying primarily on keyword rankings.

Measurable Search Results

Google Search clicks increased by 5.88%, from 136 to 144, approximately 8 additional clicks. Search impressions increased by 70.30%, from 20.2K to 34.4K, indicating that the website appeared far more frequently in Google Search results.

Average click-through rate moved from 0.67% to 0.42% as impressions grew faster than clicks. Together, these figures show strong momentum in search reach, with the website now being displayed to a much larger audience. Continued work on relevant content, search snippets and user intent can help convert this added visibility into more clicks.

Overall Performance Summary

The combined analytics show progress across website traffic, organic leads, Google Search engagement and AI-driven discovery.

The strongest business outcome is the 367% increase in total tracked leads, which grew from 6 to 28. Organic traffic increased by 3,360 visits, rising from 2,747 to 6,107, representing a 122.32% increase. Phone tracking leads increased from 5 to 13, while email tracking recorded 7 leads compared to 0 previously. Contact form submissions also increased significantly, rising from 1 to 8. Google Search clicks grew from 136 to 144, while search impressions increased from 20.2K to 34.4K, demonstrating improved visibility in search results.

Before SEO vs latest results
Before SEOLatest resultsTotal organic leads628+366.7%Organic traffic2,7476,107+122.3%Search impressions20.2K34.4K+70.3%AI mentions011NewPhone leads513+160.0%Contact form submissions18+700.0%Email leads07New

Conclusion

SEO activities have delivered strong results across organic traffic, lead generation, and Google Search visibility. Organic traffic grew by 122.32%, increasing from 2,747 to 6,107 visits, while total tracked leads increased by 366.67%, rising from 6 to 28. Phone tracking leads increased by 160%, from 5 to 13, while email tracking generated 7 leads and contact form submissions increased by 700%, from 1 to 8. Google Search Console also recorded a 5.88% increase in clicks and a 70.30% increase in impressions, indicating that the website is reaching a significantly larger audience in search results. Overall, these improvements demonstrate that SEO efforts have positively impacted website traffic, user engagement, and lead generation, contributing to stronger online visibility and business growth.

The next phase should focus on sustaining organic lead growth, converting more of the increased traffic into enquiries, strengthening contact form and email conversions and improving click-through rate on high-impression pages.

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