Business Overview

The website belongs to Driving School services.

All-Pro Driving School is a legally licensed and insured driving school providing services to residents of Silver Spring, its neighboring cities and counties. We are committed to making sure that you receive the best customer service experience.

Before engaging with us their website traffic did not perform as expected.

The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.

Table of Contents

The Diagnosis
The Solution
The Benefits

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business
Keywords Initial Ranking
Private driving school silver spring Not in Rank
Professional driving school maryland Not in Rank
Professional driving school silver spring Not in Rank
Private driving lessons silver spring Not in Rank
Professional driving course maryland Not in Rank
Driving trainer in silver spring Not in Rank
Defensive driving course silver spring Not in Rank
Driving school company silver spring Not in Rank
Best driving school in silver spring md Not in Rank
Driving lessons in silver spring Not in Rank
Silver spring md driving school Not in Rank
Driving school silver spring md Not in Rank
Driving school in md silver spring Not in Rank
Driving school near silver spring md Not in Rank
Driving school silver spring Not in Rank
They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The Solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization
We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 513.45% from 275 monthly visitors to 1,412 monthly visitors.

In addition, we were able to boost the website all traffic by almost 463.47% from 345 monthly visitors to almost 1,599 monthly visitors.

Organic Traffic Trends, since we have started working:

All Traffic Trends, since we have started working:

Along with this, we managed to rank all twelve keywords in the top five rankings. Out of the 15-targeted keywords, we have all 15-targeted keywords on page 1 in Google.com search engine.

Keywords Initial Ranking Today’s Ranking
Private driving school silver spring Not in Rank 2
Professional driving school maryland Not in Rank 2
Professional driving school silver spring Not in Rank 2
Private driving lessons silver spring Not in Rank 2
Professional driving course maryland Not in Rank 8
Driving trainer in silver spring Not in Rank 2
Defensive driving course silver spring Not in Rank 10
Driving school company silver spring Not in Rank 7
Best driving school in silver spring md Not in Rank 3
Driving lessons in silver spring Not in Rank 3
Silver spring md driving school Not in Rank 4
Driving school silver spring md Not in Rank 4
Driving school in md silver spring Not in Rank 4
Driving school near silver spring md Not in Rank 4
Driving school silver spring Not in Rank 4

Backlinks Trend

We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.