Tours Services

Business Overview

The website belongs to tour & travel.

Tours Services offers student travel packages that make planning a trip simplistic and inclusive. Chad Hart started our Company in 2002 and serves as active President. Having worked as a Campus Rep in college at the University of Wisconsin for College Tours and later Mazatlan Express. After college, Chad worked for USA Student Travel the Student Express before beginning Tours Services at a small office incubation center with his best friend Rich Saunders and current Operations Director Ryan Tervo

Before engaging with us their website traffic did not perform as expected.

The client’s mandate was clear. They needed to be seen above the fold in organic SERP and dominate the on the first page of Google SERP.

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

Low SERP ranking for keywords – They were not in the top 10 positions for the key terms relevant to client business

Keywords Initial Ranking
Spring break dates 2022 Not in Rank
When is spring break Not in Rank
Spring break party packages Not in Rank
March spring break 2022 Not in Rank
May spring break 2022 Not in Rank
College spring break 2022 dates Not in Rank
2022 spring break Not in Rank
College spring break Not in Rank
When is Spring Break 2022 Not in Rank
South padre island spring break 2022 Not in Rank
Spring break 2022 Not in Rank
Spring break concerts Not in Rank
South padre island spring break Not in Rank
South Padre Spring Break Not in Rank
Spring Break South Padre Island Not in Rank

They had a significant Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively affect your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The Solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically. Apart from this, we performed following things to improve the ranking and traffic of the website.

1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization
We identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content, with a higher emphasis on readability and optimize keyword density.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website Organic traffic by almost 467.85% from 7,184 monthly visitors to 33,111 monthly visitors.

In addition, we were able to boost the website all traffic by almost 466.52% from 7,988 monthly visitors to almost 37,266 monthly visitors.

Organic Traffic Trends, since we have started working:

All Traffic Trends, since we have started working:

Along with this, we managed to rank all ten keywords in the top five rankings. Out of the 15-targeted keywords, we have all 15-targeted keywords on page 1 in Google.com search engine.

Keywords Initial Ranking Today’s Ranking
Spring break dates 2022 Not in Rank 1
When is spring break Not in Rank 1
Spring break party packages Not in Rank 2
March spring break 2022 Not in Rank 2
May spring break 2022 Not in Rank 2
College spring break 2022 dates Not in Rank 2
2022 spring break Not in Rank 2
College spring break Not in Rank 3
When is Spring Break 2022 Not in Rank 3
South padre island spring break 2022 Not in Rank 3
Spring break 2022 Not in Rank 4
Spring break concerts Not in Rank 6
South padre island spring break Not in Rank 7
South Padre Spring Break Not in Rank 9
Spring Break South Padre Island Not in Rank 10

Backlinks Trend

We have reviewed history for the past few months through SEM Rush tool then we see a positive trend in the number of backlinks indexed on the search engine.

Are you interested to check how your website is performing online?

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Take the First Step

If you would like to work with us or just want to get in touch, we’d love to hear from you!