In the past few years, we have witnessed a dramatic rise in online shopping, with everything available with a click of the mouse. Starting from designer ensembles to household products to medicines, one can buy anything that they want from the comfort of their home. It has opened a range of possibilities.
So, if you are also planning to start your online venture, then the first step would be to generate the leads and improve the conversion rate. Well, this article we will provide an insight on how to attract the visitor and convert it into a prospect.
Hack 1- Review your Home Page
Statistics show that 65% of the marketers feel generating traffic and leads is the biggest marketing challenge. The best way to overcome this challenge is to start looking at your home page. The home page should have the right elements like head title, subtitle, and images optimized for keywords.
So, the best trick is to adjust the homepage elements to get more leads. The headline is the best way to attract the audience’s attention when they come on your landing page.
The landing page should have a compelling headline that scores high on clarity, relevancy, and should be customer-centric. There are four primary ways to create a headline.
- You can start with ‘how to’ and finish it by offering the customers a solution,
- You can present the question, add
- You can use humor, or
- Provide visitors a compelling reason to choose your product.
Hack 2- Add relevant content
Give your users access to appropriate and valuable content. 93% of B2B companies suggest that content marketing tools generate more leads as compared to traditional marketing strategies.
Add content that makes the user feel that you are the leader of the industry and have strong expertise. It is essential to update relevant information and offer expert insight on the subject matter the customers will be interested in.
For example, you can add podcasts and videos to increase engagement. The internet is a visual platform. So, the best trick to boost engagement is to use text, graphics, videos, and create a story from it. The story will help to build an emotional connection between your targeted customers and leads.
Hack 3- Do a deep dive in competitor analysis
It is necessary to check competitor performance. A detailed competitive analysis will help you to understand the strategies that your rivals are adopting. And once you know it, you can do it better. So, how you can do a competitive analysis? For this, you need to know who your competitors are. You can also check if they are working in a similar industry and who is their target audience.
For example, if you are venturing into a headphone business, established businesses like Bose or JBL can’t be your competitor. There may be tons of companies that are selling high-quality headphones, and who may be your competitor. Once you know about your competitor, it is essential to check their marketing strategy.
You get to know about their content marketing strategy, social media strategy, and SEO strategy. This analysis will help you decide which efforts are working in their best interest? For example, the competing company is adding one or two blog posts or videos and is increasing their subscriber list. Maybe you are not doing the same and should start doing it. That means it’s time to start the same.
Understanding the competitor strategy will give you a big picture of how you can generate the leads. This action can help you to improve online lead generation. There are specific rules that you need to follow to engage the audience.
- Craft the posts that engage them and educate them
- Position yourself as a thought leader in the subject matter
- Pull them and capture their attention using a call to action page
If you are into e-commerce selling business, the best way to generate leads is by providing the customers a chance to purchase products at a discounted rate.
If you have created a great piece of content that you think would be valuable to the readers, add a welcome redirect. This plugin directs the website visitor to capture the lead before they reach your home page. It is better to do A/B test to make sure if it is really helping to increase your conversion rate.
Hack 4- Optimize email Opt-in Form
Opt-in form is a place where you ask your visitors to provide details. It is necessary to make this process as smooth as possible. Some of the good practices to create opt-in form include-
- Ask the information that you require, like email address and first name
- Add placeholder text that will act as navigator to the visitors.
- Match the design of the page with the rest of your site to give it a professional look.
- Test the opt-in form to ensure that it works
- Optimize the email opt-in form to attract more customers to your website through email. You should use the right vocabulary and never include the word spam.
Hack 5-Use appropriate CTA
One of the best ways to attract visitors to your website is to include CTA or Call to Action. A call to action is a phrase that encourages the visitor to take prompt action. CTA asks the visitor to subscribe to an email list, download the content, share the piece on social media handle. The CTA instruct the visitors on what to do next. Here are some elements of good CTA-
- It should highlight the benefits that the user will get for taking action
- Use action-oriented words
- Make them feel it is urgent
- Reduce risk
You can use CTA on the landing page as well as the web page, blog posts, and email marketing. The CTA helps lead to take the next step on the journey to become loyal customers.
To sign off
Today, entrepreneurs and marketers are facing a challenge on how to improve lead generation in a competitive landscape. These tactics can help the business to improve lead generation and offer incredible revenue generation opportunities for your venture.