Facebook Advertisers see higher Q3 spends & returns, being propelled by Audience Network

According to a new report from Nanigans, a social ad automation company, there has been significant growth in both YoY Facebook ad expenditure as well as on the overall Return on Ad Spend (ROAS). An average increase of +249 percent YoY in ad expenditure was shown in Q3 2016. Furthermore, in comparison to 2015, the … Continue reading “Facebook Advertisers see higher Q3 spends & returns, being propelled by Audience Network”

Online Analytics became much easier with Facebook’s new and upcoming Average Watchtime Metrics

Facebook has become the primary digital marketing platform. Almost every new business which is born in the market goes to Facebook for promoting itself across the globe. Thanks to the incredible reach of the platform which disseminates information with a fast pace to a wide expanse of people, who are actually the potential customers. And … Continue reading “Online Analytics became much easier with Facebook’s new and upcoming Average Watchtime Metrics”